Make the Most of Trade Show ROI

Derse

Trade shows have millions of moving pieces and spontaneous challenges that arise on the shifting sands of an in-motion event. A solid plan created before the event is your best way to make the most of the event.

READ MORE >

  • events
  • Exhibit
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  January 18, 2018

6 Event Marketing Trends for 2018

Derse

2018 is a new year with new challenges. We’ll help you navigate these changes with our list of trends to look out for in event marketing over the next year.

READ MORE >

  • events
  • Exhibit
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  January 15, 2018

New Event Content Marketing Strategies to Investigate in 2018

Derse

Going into 2018, what does the event of the future look like? Here’s a list of content marketing tools to investigate for events next year.

READ MORE >

  • content marketing
  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  December 29, 2017

Why Proper Planning Is a Key Ingredient to Trade Show Success

Derse

Location, location, location is the name of the game, but here’s some advice to think about when it comes to overcoming trade show booth location challenges.

READ MORE >

  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  December 28, 2017

Bill Haney Receives Hazel Hayes Award

Derse

Bill Haney, Chairman and CEO of Derse, received the 2017 Hazel Hayes Award, at the annual Experiential Designers and Producers Association’s (EDPA) ACCESS Conference on November 30 in Carlsbad, California.

READ MORE >

  • derse leadership
  • Leadership

  /  December 27, 2017

Make Sure Your Event Content Matters

Derse

When it comes to events, content is essential and quality content is king! Connect with people over your content, not a sales pitch.

READ MORE >

  • content marketing
  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 26, 2017

Simple Tips for Tackling Trade Shows With Ease

Derse

While events require a lot of planning, we believe a few philosophies can help simplify your mindset so you can focus on what really matters when it comes to your next event.

READ MORE >

  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 22, 2017

Create a Face-to-Face Marketing Plan in Four Steps: Part 4

Derse

Having a F2F marketing plan and following it are critical to success, but the plan’s value is limited without measurement. In the final part of our series, we’ll be discussing tips on holding yourself and your program accountable.

READ MORE >

  • Analytics
  • face-to-face plan
  • Metrics
  • strategy
  • Success Measurement

  /  December 20, 2017

Are You Ready for the Virtual Reality Future of Marketing?

Derse

With all the speculation about when the virtual reality revolution will arrive and how it will affect marketing, we can’t help but be curious and excited.

READ MORE >

  • Customer experience
  • experiential marketing
  • Virtual reality

  /  December 18, 2017

Overcome Branding Problems With Face-to-Face Marketing

Derse

At Derse, we believe in the powerful connections created by face-to-face marketing, something cemented even more so by a recent article about branding and social media on the Harvard Business Review.

READ MORE >

  • Customer experience
  • experiential marketing
  • Face-to-Face Marketing
  • social media

  /  December 15, 2017