Overcome Branding Problems With Face-to-Face Marketing

Derse

At Derse, we believe in the powerful connections created by face-to-face marketing, something cemented even more so by a recent article about branding and social media on the Harvard Business Review.

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  • Customer experience
  • experiential marketing
  • Face-to-Face Marketing
  • social media

  /  December 15, 2017

What Is Your Housing and Registration System?

Derse

Derse’s Housing & Registration system is powerful, intuitive and customizable to your face-to-face marketing program. We manage all the moving parts that a software would. The difference is, we streamline overhead costs so you can benefit from flexible pricing

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  • CVENT
  • Event Management
  • Event Planning Software
  • events
  • EventsAir

  /  December 11, 2017

Create a Face-to-Face Marketing Plan in Four Steps: Part 3

Derse

Create a Face-to-Face Marketing Plan in Four Steps

With a foundation for your F2F marketing plan in place and a set of specific strategies outlined, it’s time to determine the actions you will take to meet your goals. This week, we’ll talk you through selecting tactics.

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  • f2f marketing
  • Face-to-Face Marketing
  • face-to-face tactics
  • marketing plan
  • program strategy
  • Trade show strategy

  /  December 8, 2017

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

Home Court Advantage: Samsung Hosts Finovate at Experience Center

Derse

Samsung Finovate 2017

As an event marketer, you’re constantly on the move, scoping and scouting out the top destinations to host your events. But sometimes, the answer is right under your nose. This was the case for our client, Samsung. Find out how Derse managed Samsung’s Customer Appreciation Event at their very own Experience Center, Samsung 837.

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  • Customer Appreciation Event
  • events
  • Experience Center
  • Finovate
  • Samsung
  • Samsung 837

  /  December 6, 2017

Create a F2F Marketing Plan in Four Steps: Part Two

Derse

Create a F2F Marketing Plan in Four Steps

In Part One of this series, we discussed how to lay a foundation for your F2F marketing plan. This week, we’ll dive deeper into the process and specify your strategy.

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  • Face-to-Face Marketing
  • program strategy
  • Strategic business objectives
  • Trade show strategy

  /  November 29, 2017

4 Ways Social Media Can Extend Your Event Reach

Derse

Social media platforms can help brands make lasting consumer connections long after an event is over. Here are tips to take advantage of social media to increase brand reach.

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  • brand reach
  • consumer connection
  • Customer experience
  • events
  • social media

  /  November 29, 2017

5 Ways Architectural Design Can Make You Stand Out at CES

Derse

With close to 200,000 attendees at CES, having a booth that stands out and demands attention is critical. Pulling from our experience, we’ve compiled five ways that using architectural design can make your brand stand out.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  November 27, 2017

The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017