Four Tips to Better Brand Perception

Derse

Identifying Strategies

As easy as it is to initiate a good first impression with customers, it’s infinitely more difficult to improve perception after a bad experience. Here are four steps to help you shift customer perception.

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  • Brand Perception
  • Customer experience
  • Customer Perception
  • experiential marketing

  /  September 19, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.






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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

Never Say Die: Derse’s Road(trip) to Client Success

Derse

The key to success in our business is to always be ready for the unexpected, and to never say die when the unexpected happens. See how Ed, Derse Account Director, took matters into his own hands when his flight to a client show was cancelled.






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August 28, 2017

Derse Promotes Rick Stoner to VP, Sales and Client Strategy

Derse

Derse announced Rick Stoner’s promotion from Director of Marketing to Vice President, Sales and Client Strategy. The newly created role focuses on growth and retention strategies for key Derse clients, large new business development opportunities and leading the company’s Client Strategy department.






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  • Leadership

  /  August 24, 2017

August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.






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  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.






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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.






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August 3, 2017

Convergence in the Travel Industry: A GBTA 2017 Recap

Derse

GBTA 2017

Centered around global business travel convergence, GBTA’s 2017 convention hosted 7,000 attendees and 400 exhibitors. Here is an overview of The Business Travel Event of the Year, including photos from Derse’s own.






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  • GBTA
  • GBTA17
  • Global Business Travel Association
  • Sabre
  • Star Alliance
  • United Airlines

  /  July 31, 2017

EventTech Announces 2017 Speaker Lineup

Derse

This year, EventTech will be held at The Paris in Las Vegas from November 13-15. They just released their full program and speaker lineup which includes Derse Executive Creative Director, Pete Riddell






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July 27, 2017

Marketing Environments: Advance Your Story, Brand and Sales

Derse

Your environment is your home court advantage. It’s your opportunity to engage your audience on your terms.






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July 21, 2017