The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Derse Announces Four Key Leadership Positions

Derse

Derse Corporate Headquarters

Derse announces four key leadership roles in creative, sales, and marketing, positioning the company for long-term growth.

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  • derse leadership
  • Leadership

  /  November 14, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

The Essential Checklist for CES First-Timers

Derse

Attending CES for the first time can be a bit overwhelming, with more than 4,000 exhibitors under one roof. We’ve outlined six not-to-miss highlights and tips to make the most of your CES experience.

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  • CES
  • events
  • Face-to-Face Marketing

  /  November 10, 2017

Make Connections That Matter With Experiential Marketing

Derse

In an era packed with an overwhelming amount of content and an avalanche of stimuli, how do we really connect with customers? Here are some secrets we rely on.

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  • Customer experience
  • Customer Perception
  • experiential marketing

  /  November 2, 2017

Understanding Your Audience: Metrie at IBS 2017

Derse

Metrie at IBS 2017

Analytics hold the key to understanding your audience. But how do you choose which tool to use to gain these analytics? Find out how Metrie gained complex customer data at IBS 2017 using a Perception Study.

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  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study

  /  October 20, 2017

Create a F2F Marketing Plan in Four Steps: Part One

Derse

F2F Header

It may seem daunting to create an overarching face-to-face marketing plan, but we’re here to break down the development process in four steps. Part one of this series begins by helping you understand the “why” behind your investment in trade shows and events.

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  • Face-to-Face Marketing
  • Strategic business objectives
  • Trade show strategy

  /  October 13, 2017

What We Mean by “Complete Face-to-Face Marketing”

Derse

Any exhibit house can build, store and manage exhibit and event programs, but that’s a limited view of what a face-to-face marketing partner can really do for you. Our experiential, architectural, multimedia, and strategic professionals think beyond one moment in time, and instead, plan a long-term face-to-face marketing strategy to improve your bottom line.

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September 29, 2017

Why System Rental Exhibits?

Derse

Wherever you are in your journey, system rentals can provide flexibility and equity to your brand strategy. Learn about Derse’s solutions.

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  • Rental
  • system rentals

  /  September 27, 2017