Derse Releases Findings from Lead Capture Study at HIMSS

Derse

Findings from Lead Capture Study at HIMSS

Download “The Challenges and Benefits of Capturing Leads as Part of a Group,” a research report that explores this growing trend in face-to-face marketing.

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  • client strategic services
  • HIMSS
  • iQ
  • lead capture
  • strategy
  • White Paper

  /  February 15, 2017

A Look into ResMed at Medtrade

Derse

Finding a time where multiple target audiences are in one location is near impossible. ResMed used trade shows to engage customers in their full-suite of capabilities.






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  • Connected Care
  • Medtrade
  • product display
  • product showcase
  • ResMed
  • Respiratory Therapy
  • Sleep Treatment
  • team collaboration

  /  February 15, 2017

Big Changes in our Hometown

Derse

Embracing its reputation as the “Water Hub of North America,” Milwaukee is transforming Reed Street Yards into a water research and technology business park. Zurn is the first company to open its doors.






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February 10, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.






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February 8, 2017

ShowPoint at EXHIBITORLIVE

Derse

We’re excited to join EXHIBITORLIVE’s New Product Showcase alongside some of the newest, innovative products to hit the industry.






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  • EXHIBITORLIVE
  • New Product
  • New Product Showcase
  • ShowPoint
  • Strategic Services

  /  February 2, 2017

Is Rental for You? Take a Cue from the Property Brothers

Derse

Building your trade show exhibit can feel a lot like buying a home. It’s a massive investment and you want something that has real heart.






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  • Rental

  /  January 31, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.






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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

Close-Up: Photo of the Day

Derse

Our Close-Up blog series captures the quiet moments behind the scenes, the intensity at show time, and all the moments in between.






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  • Clients
  • Culture
  • Derse
  • People

  /  January 16, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.






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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017

Six Ways to Engage a Pan-Generational Audience

Derse

Consumers in our economic climate often are from multiple generations, creating issues for brands striving to market using a single strategy. Facilities & Destinations offers six tips for deploying an effective strategy.






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  • age-based engagement
  • demographic marketing
  • engagement
  • event engagement
  • multi-generational audience
  • multi-generational engagement
  • Pan-generational audience
  • pan-generational marketing

  /  January 3, 2017