Create a F2F Marketing Plan in Four Steps: Part 1

Derse

F2F Header

It may seem daunting to create an overarching face-to-face marketing plan, but we’re here to break down the development process in four steps. Part one of this series begins by helping you understand the “why” behind your investment in trade shows and events.

READ MORE >

  • Face-to-Face Marketing
  • Strategic business objectives
  • Trade show strategy

  /  October 13, 2017

What We Mean by “Complete Face-to-Face Marketing”

Derse

Any exhibit house can build, store and manage exhibit and event programs, but that’s a limited view of what a face-to-face marketing partner can really do for you. Our experiential, architectural, multimedia, and strategic professionals think beyond one moment in time, and instead, plan a long-term face-to-face marketing strategy to improve your bottom line.

READ MORE >

September 29, 2017

Why System Rental Exhibits?

Derse

Wherever you are in your journey, system rentals can provide flexibility and equity to your brand strategy. Learn about Derse’s solutions.

READ MORE >

  • Rental
  • system rentals

  /  September 27, 2017

Four Tips to Better Brand Perception

Derse

Identifying Strategies

As easy as it is to initiate a good first impression with customers, it’s infinitely more difficult to improve perception after a bad experience. Here are four steps to help you shift customer perception.

READ MORE >

  • Brand Perception
  • Customer experience
  • Customer Perception
  • experiential marketing

  /  September 19, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

READ MORE >

  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

Never Say Die: Derse’s Road(trip) to Client Success

Derse

The key to success in our business is to always be ready for the unexpected, and to never say die when the unexpected happens. See how Ed, Derse Account Director, took matters into his own hands when his flight to a client show was cancelled.

READ MORE >

August 28, 2017

Derse Promotes Rick Stoner to VP, Sales and Client Strategy

Derse

Derse announced Rick Stoner’s promotion from Director of Marketing to Vice President, Sales and Client Strategy. The newly created role focuses on growth and retention strategies for key Derse clients, large new business development opportunities and leading the company’s Client Strategy department.

READ MORE >

  • Leadership

  /  August 24, 2017

August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.

READ MORE >

  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.

READ MORE >

  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.

READ MORE >

August 3, 2017