Summerfest’s 50th is Coming

Derse

We’re honored to work closely with Summerfest to help tell their story of community, tradition, and connection.

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  • Community
  • exhibits
  • Milwaukee
  • Summerfest

  /  March 20, 2017

FACE TO FACE WITH LISA SCHWABENLANDER

Derse

Senior Account Executive Lisa Schwabenlander has mastered career longevity in the trade show industry. We learn more about how she handles the twists and turns that come with delivering face-to-face marketing programs.






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March 9, 2017

Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.






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March 7, 2017

HONE YOUR CRAFT – EXHIBITORLIVE PREVIEW

Derse

From microbreweries to the arts, we’re seeing makers going back to their roots. They’re creating goods infused with personality and rich sentiment. They approach their craft hands on with confidence. Simplicity. Honesty. Given our history, we’re no exception.






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March 6, 2017

Quick Turnaround for 3×1 in NYC

Chris Thornton

Part One introduced Chris Thornton and his team as they prepared for a month of fashion projects. Here’s an update from Chris on Derse’s work for 3×1 in SoHo.






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March 1, 2017

FordHub: Using Environments as Brand Experiences

Derse

Ford recently designed and opened a new business space, but the center’s purpose is not to sell cars. Well, at least not directly.






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  • Brand Centers
  • Environments
  • Ford
  • FordHub
  • Westfield World Trade Center

  /  February 28, 2017

Derse Releases Findings from Lead Capture Study at HIMSS

Derse

Findings from Lead Capture Study at HIMSS

Download “The Challenges and Benefits of Capturing Leads as Part of a Group,” a research report that explores this growing trend in face-to-face marketing.






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  • client strategic services
  • HIMSS
  • iQ
  • lead capture
  • strategy
  • White Paper

  /  February 15, 2017

A Look into ResMed at Medtrade

Derse

Finding a time where multiple target audiences are in one location is near impossible. ResMed used trade shows to engage customers in their full-suite of capabilities.






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  • Connected Care
  • Medtrade
  • product display
  • product showcase
  • ResMed
  • Respiratory Therapy
  • Sleep Treatment
  • team collaboration

  /  February 15, 2017

Big Changes in our Hometown

Derse

Embracing its reputation as the “Water Hub of North America,” Milwaukee is transforming Reed Street Yards into a water research and technology business park. Zurn is the first company to open its doors.






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February 10, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.






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February 8, 2017