Are you a Branded House or a House of Brands Exhibitor?

Christian Paschke

Branded House Vs. House of Brands

As companies continue to merge with and acquire other organizations, marketing managers struggle with integrating multiple brand messages on the show floor. Identifying your brand portfolio’s approach to exhibiting can clear confusion.

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  • Branded house
  • co-exhibit
  • David Aaker
  • Endorse Brands
  • house of brands
  • Sub-Brands

  /  May 24, 2017

Seven Tips for a Seamless Lead Capture

Derse

Findings from Lead Capture Study at HIMSS

Your booth engagement shouldn’t be a scan-and-go customer experience. This is your chance to be face to face with your customers, and the rapport you build with leads can leave a lasting impression. Follow these Lead Qualification Tips and Tactics for a seamless lead capture.






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May 16, 2017

Design Insights: Ohyama Lights at LIGHTFAIR

Derse

Ohyama Lights at LIGHTFAIR

Don’t settle on traditional design when beginning your journey to buying a new booth. Learn how Derse helped Ohyama Lights outshine their competition at LIGHTFAIR with lightweight architecture and design.






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  • Exhibit design
  • LIGHTFAIR
  • Modular
  • Ohyama Lights
  • Reconfigurable

  /  May 4, 2017

Rental Exhibits: Moen at CES 2017

Derse

U by Moen

Hot off a product launch, Derse helped Moen identify a new show outside their industry to attend. The problem: the secured show spot was drastically different than their customized booth. Take a look at how Derse created a powerful selling environment for Moen using rental systems.






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  • CES
  • Moen
  • Rental
  • Rental Exhibits
  • Rental Production
  • U by Moen shower

  /  April 25, 2017

10+ Years of Customer Appreciation at MRO Americas

Derse

Delta TechOps

Developing a foundation for new customer relationships is important, but it’s even more important to remind your audience of why they work with you. Take a look at how Derse has managed Delta TechOps’ Customer Appreciation Event at MRO Americas for more than ten years.






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  • Aviation Week
  • Customer Appreciation
  • Customer Appreciation Events
  • Delta TechOps
  • MRO Americas

  /  April 20, 2017

Derse Roundtable: International Exhibiting

Derse

International - Scientific World

Watch this roundtable discussion where we revisit our experience in Mongolia. Find out what it took to set up an exhibit there – and why it made the front page of the newspaper.






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  • international
  • international exhibits
  • international projects

  /  April 19, 2017

Fashion Month Wrap-Up

Derse

MAGIC Show

Parts One and Two of our fashion series introduced Chris Thornton and his team and showcased the work they completed for 3×1 in SoHo. This final post concludes our series with an overview of the team’s efforts at five fashion shows over a span of two weeks.






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  • Coterie
  • Fashion Month
  • FN Platform
  • Liberty Fairs
  • MAGIC
  • Project

  /  April 3, 2017

EXHIBITORLIVE Recap

Derse

EXHIBITORLIVE Craft

We’re back, and with more insights into EXHIBITORLIVE attendees’ top priorities. Here’s what we learned.






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  • Craft
  • Derse
  • EXHIBITORLIVE

  /  March 28, 2017

Summerfest’s 50th is Coming

Derse

We’re honored to work closely with Summerfest to help tell their story of community, tradition, and connection.






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  • Community
  • exhibits
  • Milwaukee
  • Summerfest

  /  March 20, 2017

FACE TO FACE WITH LISA SCHWABENLANDER

Derse

Senior Account Executive Lisa Schwabenlander has mastered career longevity in the trade show industry. We learn more about how she handles the twists and turns that come with delivering face-to-face marketing programs.






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March 9, 2017