ShowPoint at EXHIBITORLIVE

Derse

We’re excited to join EXHIBITORLIVE’s New Product Showcase alongside some of the newest, innovative products to hit the industry.

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  • EXHIBITORLIVE
  • New Product
  • New Product Showcase
  • ShowPoint
  • Strategic Services

  /  February 2, 2017

Is Rental for You? Take a Cue from the Property Brothers

Derse

Building your trade show exhibit can feel a lot like buying a home. It’s a massive investment and you want something that has real heart.






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  • Rental

  /  January 31, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.






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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

Close-Up: Photo of the Day

Derse

Our Close-Up blog series captures the quiet moments behind the scenes, the intensity at show time, and all the moments in between.






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  • Clients
  • Culture
  • Derse
  • People

  /  January 16, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.






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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017

Six Ways to Engage a Pan-Generational Audience

Derse

Consumers in our economic climate often are from multiple generations, creating issues for brands striving to market using a single strategy. Facilities & Destinations offers six tips for deploying an effective strategy.






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  • age-based engagement
  • demographic marketing
  • engagement
  • event engagement
  • multi-generational audience
  • multi-generational engagement
  • Pan-generational audience
  • pan-generational marketing

  /  January 3, 2017

Happy Holidays from the Derse Family

Derse

Today, we want to take a special moment to reflect on the local communities and organizations we supported in 2016.






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  • Community
  • Corporate Responsibility
  • Culture
  • Volunteer

  /  December 22, 2016

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART THREE)

Derse

Part One reviewed the benefits of exhibiting at DCW 2017 and Part Two demonstrated the success of two brands – LP and Metrie – who built lead management into their face-to-face strategy at DCW 2016. We conclude this series with our last case study from DCW 2016 and offer takeaways to ensure that you make the most out of your data capture.






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December 13, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART TWO)

Derse

Part One of our #DCW2017 series gave insight into the show attendees and their buyer influence. We reviewed the rise of lead capture tools with the caveat that a lead capture tool is only as good as the strategy behind it. The next part of this series follows how two of our clients – LP and Metrie – built lead management into their DCW2016 face-to-face marketing strategy.






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  • DCW 2017
  • Design and Construction Week
  • iQ
  • lead capture
  • Lead Management
  • strategy

  /  December 7, 2016