Happy Holidays from the Derse Family

Derse

Today, we want to take a special moment to reflect on the local communities and organizations we supported in 2016.

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  • Community
  • Corporate Responsibility
  • Culture
  • Volunteer

  /  December 22, 2016

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART THREE)

Derse

Part One reviewed the benefits of exhibiting at DCW 2017 and Part Two demonstrated the success of two brands – LP and Metrie – who built lead management into their face-to-face strategy at DCW 2016. We conclude this series with our last case study from DCW 2016 and offer takeaways to ensure that you make the most out of your data capture.






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December 13, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART TWO)

Derse

Part One of our #DCW2017 series gave insight into the show attendees and their buyer influence. We reviewed the rise of lead capture tools with the caveat that a lead capture tool is only as good as the strategy behind it. The next part of this series follows how two of our clients – LP and Metrie – built lead management into their DCW2016 face-to-face marketing strategy.






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  • DCW 2017
  • Design and Construction Week
  • iQ
  • lead capture
  • Lead Management
  • strategy

  /  December 7, 2016

The Emergence of Perception Studies to Measure Brand Sentiment

Derse

Perception Studies serve as a valuable tool exhibit managers use to assess pre- and post-show feedback. However, as a measurement tool, they are vastly underutilized in brands’ marketing strategy.






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  • attendee sentiment
  • attendee surveys
  • brand sentiment
  • brand surveys
  • exit interviews
  • on-site surveys
  • Perception studies

  /  December 6, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART ONE)

Derse

Design & Construction Week is quickly approaching. Do you have a lead capture game plan? In the weeks leading up to DCW, this series will review the benefits of exhibiting at DCW 2017 and tactics for turning your lead data into action.






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  • Case Study
  • DCW
  • DCW2017
  • Design & Construction Week
  • lead capture
  • lead data
  • Lead Management
  • Lead Ranking
  • Lead Strategy
  • Series
  • staff training
  • Survey
  • survey design

  /  November 30, 2016

Derse Makes Chief Marketer’s 2017 B2B Top Shops List

Derse

B2B Top Shops is Chief Marketer’s directory of the 50 “best and brightest” business-to-business marketing agencies. This is Derse’s second year in a row on the list.






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  • B2B Top Shop
  • Chief Marketer
  • client strategic services
  • Customer Acquisition
  • Lead Generation
  • Sales
  • strategy
  • trade show
  • Trade Show Exhibit
  • Trade Show Marketing

  /  November 16, 2016

Brand Unity On The Show Floor: Part Three – Portfolio Planning

Derse

MPI Research

It can be difficult to continuously identify a strong plan for the show floor in the midst of changing objectives. Part three of this series discusses reinforcing your face-to-face strategy with Portfolio Planning.






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  • brand unification
  • client strategic services
  • CSS
  • MPI Research
  • Portfolio Planning
  • strategic plan

  /  November 3, 2016

How to Design & Administer Surveys for Optimal Results

Derse

Gathering digital lead data at face-to-face events has quickly become the norm. However, many brands don’t follow best practices when it comes to questionnaire development and lead capture.






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  • digital lead information
  • event surveys
  • lead capture
  • lead collection
  • lead data
  • post-show analysis
  • show floor surveys
  • staff training
  • survey design
  • trade show surveys

  /  November 3, 2016

GBTA’s Current State of Event Collaboration

Derse

As events are becoming more consumer-facing, a growing need for marketers to collaborate with event planners has emerged. However, a number of pain points have created a breakdown in communication.






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  • Event Collaboration
  • Event planning
  • GBTA Foundation
  • Global Business Travel Association Foundation

  /  October 26, 2016