How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

Make Connections That Matter With Experiential Marketing

Derse

In an era packed with an overwhelming amount of content and an avalanche of stimuli, how do we really connect with customers? Here are some secrets we rely on.

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  • Customer experience
  • Customer Perception
  • experiential marketing

  /  November 2, 2017

Understanding Your Audience: Metrie at IBS 2017

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Metrie at IBS 2017

Analytics hold the key to understanding your audience. But how do you choose which tool to use to gain these analytics? Find out how Metrie gained complex customer data at IBS 2017 using a Perception Study.

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  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study

  /  October 20, 2017

Create a F2F Marketing Plan in Four Steps: Part One

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F2F Header

It may seem daunting to create an overarching face-to-face marketing plan, but we’re here to break down the development process in four steps. Part one of this series begins by helping you understand the “why” behind your investment in trade shows and events.

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  • Face-to-Face Marketing
  • Strategic business objectives
  • Trade show strategy

  /  October 13, 2017

Four Tips to Better Brand Perception

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Identifying Strategies

As easy as it is to initiate a good first impression with customers, it’s infinitely more difficult to improve perception after a bad experience. Here are four steps to help you shift customer perception.

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  • Brand Perception
  • Customer experience
  • Customer Perception
  • experiential marketing

  /  September 19, 2017

Portfolio Planning: Align Your Shows with Business Objectives

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If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.

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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.

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August 3, 2017

Turn Challenges Into Advantages on the Trade Show Floor

Derse

Sometimes, even preparation can’t help you avoid problems on the show floor. But you can change your perception and view challenges as opportunities instead.

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  • problem-solving
  • show approach
  • Show strategy

  /  June 8, 2017

Trade Show Budgets: What We Mean By “Funding Improvement”

Derse

75% of marketers’ face-to-face budget is used toward details that the audience never even sees. We believe your investment should be spent the other way around.

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  • trade show budget

  /  June 1, 2017