Four Tips to Better Brand Perception

Derse

Identifying Strategies

As easy as it is to initiate a good first impression with customers, it’s infinitely more difficult to improve perception after a bad experience. Here are four steps to help you shift customer perception.

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  • Brand Perception
  • Customer experience
  • Customer Perception
  • experiential marketing

  /  September 19, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.






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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.






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August 3, 2017

Turn Challenges Into Advantages on the Trade Show Floor

Derse

Sometimes, even preparation can’t help you avoid problems on the show floor. But you can change your perception and view challenges as opportunities instead.






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  • problem-solving
  • show approach
  • Show strategy

  /  June 8, 2017

Trade Show Budgets: What We Mean By “Funding Improvement”

Derse

75% of marketers’ face-to-face budget is used toward details that the audience never even sees. We believe your investment should be spent the other way around.






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  • trade show budget

  /  June 1, 2017

Are you a Branded House or a House of Brands Exhibitor?

Christian Paschke

Branded House Vs. House of Brands

As companies continue to merge with and acquire other organizations, marketing managers struggle with integrating multiple brand messages on the show floor. Identifying your brand portfolio’s approach to exhibiting can clear confusion.






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  • Branded house
  • co-exhibit
  • David Aaker
  • Endorse Brands
  • house of brands
  • Sub-Brands

  /  May 24, 2017

Seven Tips for a Seamless Lead Capture

Derse

Findings from Lead Capture Study at HIMSS

Your booth engagement shouldn’t be a scan-and-go customer experience. This is your chance to be face to face with your customers, and the rapport you build with leads can leave a lasting impression. Follow these Lead Qualification Tips and Tactics for a seamless lead capture.






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May 16, 2017

Design Insights: Ohyama Lights at LIGHTFAIR

Derse

Ohyama Lights at LIGHTFAIR

Don’t settle on traditional design when beginning your journey to buying a new booth. Learn how Derse helped Ohyama Lights outshine their competition at LIGHTFAIR with lightweight architecture and design.






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  • Exhibit design
  • LIGHTFAIR
  • Modular
  • Ohyama Lights
  • Reconfigurable

  /  May 4, 2017

Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.






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March 7, 2017

Derse Releases Findings from Lead Capture Study at HIMSS

Derse

Findings from Lead Capture Study at HIMSS

Download “The Challenges and Benefits of Capturing Leads as Part of a Group,” a research report that explores this growing trend in face-to-face marketing.






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  • client strategic services
  • HIMSS
  • iQ
  • lead capture
  • strategy
  • White Paper

  /  February 15, 2017