The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Make Connections That Matter With Experiential Marketing

Derse

In an era packed with an overwhelming amount of content and an avalanche of stimuli, how do we really connect with customers? Here are some secrets we rely on.

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  • Customer experience
  • Customer Perception
  • experiential marketing

  /  November 2, 2017

EventTech Announces 2017 Speaker Lineup

Derse

This year, EventTech will be held at The Paris in Las Vegas from November 13-15. They just released their full program and speaker lineup which includes Derse Executive Creative Director, Pete Riddell

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July 27, 2017

Interactive Installation: 50 Years of Summerfest Experience

Derse

Derse is proud to reveal the interactive installation we built to celebrate Summerfest’s 50th year.

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July 1, 2017

Marketing Environment: UNLV Rebels Mendenhall Center

Derse

Derse designs a sleek, powerful marketing environment that commemorates the Runnin’ Rebels basketball dynasty.

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  • Marketing Environments
  • Sports Marketing
  • UNLV

  /  June 21, 2017

EXHIBITORLIVE Recap

Derse

EXHIBITORLIVE Craft

We’re back, and with more insights into EXHIBITORLIVE attendees’ top priorities. Here’s what we learned.

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  • Craft
  • Derse
  • EXHIBITORLIVE

  /  March 28, 2017

Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.

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March 7, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.

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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.

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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017