Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.

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March 7, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.






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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.






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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

Derse Makes Chief Marketer’s 2017 B2B Top Shops List

Derse

B2B Top Shops is Chief Marketer’s directory of the 50 “best and brightest” business-to-business marketing agencies. This is Derse’s second year in a row on the list.






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  • B2B Top Shop
  • Chief Marketer
  • client strategic services
  • Customer Acquisition
  • Lead Generation
  • Sales
  • strategy
  • trade show
  • Trade Show Exhibit
  • Trade Show Marketing

  /  November 16, 2016

Derse Wins EXHIBITOR Magazine’s Sizzle Award

Derse

Derse has won Best Integrated Program for our EXHIBITORLIVE 2016 ASPIRE campaign. The premier awards program honors trade show exhibit promotions.






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  • awards
  • events
  • Exhibit design
  • EXHIBITOR Magazine; EXHIBITORLIVE; Exhibits; Sizzle Award
  • purposeful creative

  /  October 19, 2016

Derse Named in Event Marketer’s Fab 50 List

Derse

Derse has been named in Event Marketer’s 2016 Fab 50 List. Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. Event Marketer also featured Derse in Fab 50 2016: Inside Six Inspiring Installations …






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  • CES
  • Event Marketer
  • Event Marketing
  • Fab 50
  • LeTV
  • trade show

  /  September 26, 2016

Top US Meeting Destinations and the Right One For You

Derse

Your event starts long before show time. For many attendees, the excitement kicks in when they book their hotel room, drive across the city border, or step off the airplane to your event destination. Location sets the tone and can be a deal breaker for whether someone decides to go to your meeting or show…






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September 8, 2016

Defining the Modern Agency of Record

Derse

Consumers are digesting content through multiple channels and, most likely, all at once. Livestreaming, social media, virtual reality, television ads, vlogs, live events—the list goes on. Viral micro-content is a consumer expectation and brands are pressured to deliver more consumer engagement on demand. This new norm creates a domino effect behind the scenes as CMOs and marketing directors are stretched to rethink their brand strategy without straining their budgets…






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  • Adweek
  • Agency of Record
  • Creative
  • production
  • strategy

  /  August 29, 2016

Understanding the Root of Decision-Making

Derse

Our emotions have a major influence on our behaviors and actions—any decision from what we eat for dinner to which gas station we stop at to fill up our cars. A rational thought-process takes place, but our personal preferences based on emotional connection has similar or even greater pull on our ultimate choice. The concept of emotional purchasing has only just begun to push marketing initiatives…






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  • emotional purchasing
  • Psychology
  • purchasing pathway
  • purchasing psychology

  /  August 12, 2016