Events: Conversations that Spark Customer Action

Derse

When you think of events as a way to advance important customer relationships, you can anticipate a greater return.

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  • Case Studies
  • Client
  • events
  • Marketing Events

  /  June 30, 2017

Case Study: How Trade Show I&D Experts Manage the Unexpected

Derse

See how we raced against the clock to finish our client’s installation work when the odds were against us.

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June 23, 2017

Trade Show Budgets: What We Mean By “Funding Improvement”

Derse

75% of marketers’ face-to-face budget is used toward details that the audience never even sees. We believe your investment should be spent the other way around.

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  • trade show budget

  /  June 1, 2017

Design Insights: Ohyama Lights at LIGHTFAIR

Derse

Ohyama Lights at LIGHTFAIR

Don’t settle on traditional design when beginning your journey to buying a new booth. Learn how Derse helped Ohyama Lights outshine their competition at LIGHTFAIR with lightweight architecture and design.

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  • Exhibit design
  • LIGHTFAIR
  • Modular
  • Ohyama Lights
  • Reconfigurable

  /  May 4, 2017

Rental Exhibits: Moen at CES 2017

Derse

U by Moen

Hot off a product launch, Derse helped Moen identify a new show outside their industry to attend. The problem: the secured show spot was drastically different than their customized booth. Take a look at how Derse created a powerful selling environment for Moen using rental systems.

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  • CES
  • Moen
  • Rental
  • Rental Exhibits
  • Rental Production
  • U by Moen shower

  /  April 25, 2017

Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.

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March 7, 2017

Quick Turnaround for 3×1 in NYC

Chris Thornton

Part One introduced Chris Thornton and his team as they prepared for a month of fashion projects. Here’s an update from Chris on Derse’s work for 3×1 in SoHo.

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March 1, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.

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February 8, 2017

Derse Makes Chief Marketer’s 2017 B2B Top Shops List

Derse

B2B Top Shops is Chief Marketer’s directory of the 50 “best and brightest” business-to-business marketing agencies. This is Derse’s second year in a row on the list.

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  • B2B Top Shop
  • Chief Marketer
  • client strategic services
  • Customer Acquisition
  • Lead Generation
  • Sales
  • strategy
  • trade show
  • Trade Show Exhibit
  • Trade Show Marketing

  /  November 16, 2016

Brand Unity on the Show Floor: Part Two – Aligning Stakeholders

Derse

How do you track your entire face-to-face program if all the parts are moving in multiple directions? Part Two of this series shifts our focus from the trade show floor to what goes on behind the scenes.

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  • Brand Consolidation
  • Brand Identity
  • brand integration
  • Charles Schwab
  • strategy
  • trade show

  /  October 19, 2016