Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.

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March 7, 2017

Quick Turnaround for 3×1 in NYC

Chris Thornton

Part One introduced Chris Thornton and his team as they prepared for a month of fashion projects. Here’s an update from Chris on Derse’s work for 3×1 in SoHo.






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March 1, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.






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February 8, 2017

Derse Makes Chief Marketer’s 2017 B2B Top Shops List

Derse

B2B Top Shops is Chief Marketer’s directory of the 50 “best and brightest” business-to-business marketing agencies. This is Derse’s second year in a row on the list.






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  • B2B Top Shop
  • Chief Marketer
  • client strategic services
  • Customer Acquisition
  • Lead Generation
  • Sales
  • strategy
  • trade show
  • Trade Show Exhibit
  • Trade Show Marketing

  /  November 16, 2016

Brand Unity on the Show Floor: Part Two – Aligning Stakeholders

Derse

How do you track your entire face-to-face program if all the parts are moving in multiple directions? Part Two of this series shifts our focus from the trade show floor to what goes on behind the scenes.






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  • Brand Consolidation
  • Brand Identity
  • brand integration
  • Charles Schwab
  • strategy
  • trade show

  /  October 19, 2016

Derse Wins EXHIBITOR Magazine’s Sizzle Award

Derse

Derse has won Best Integrated Program for our EXHIBITORLIVE 2016 ASPIRE campaign. The premier awards program honors trade show exhibit promotions.






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  • awards
  • events
  • Exhibit design
  • EXHIBITOR Magazine; EXHIBITORLIVE; Exhibits; Sizzle Award
  • purposeful creative

  /  October 19, 2016

What Does Your Business Environment Say About Your Brand?

Derse

A brand environment can carry a more powerful punch than anything else, simultaneously advancing your brand’s story, presence, and sales. It’s an opportunity to get consumers into a space that, frankly, is your house. You have complete control of the experience. Here’s how to think about it…






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  • brand environment
  • brand experience
  • environment
  • experience
  • Verizon

  /  July 26, 2016

7 Effective Tactics to Managing Your Next Event

Derse

When it comes to events, you only have one shot. We’ve all been there: An F2F event that doesn’t have it together behind the scenes is chaos. If you lifted the curtain on such an event, you’d probably find enormous problems created by issues with simple solutions. Your effectiveness as an on-the-ground events manager depends on your tactics, personnel, product, and how well you sync all of them together.






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  • event execution
  • events
  • events manager
  • F2F
  • Face-to-face
  • production

  /  July 12, 2016

Quick Guide: Planning a Winning Brand Experience

Derse

Forbes' Apple Storytelling Photo

You see the finish line around the corner and expend the last of your energy in a mad dash for the checkered line. You’re going to win. The months of training are worth it. Then, out of the corner of your eye, you see someone gaining on you to take your well-deserved victory. Want to know what happens next? When you’re crafting your brand’s experience, you should put storytelling first. But what if you’re strapped for ideas? To think like a storyteller, think in terms of promise and delivery…






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  • experiential marketing
  • story telling

  /  July 7, 2016

7 Ways to Position Face-to-Face Marketing in a Digital World

Derse

Digital content has transformed the way we consume information. Regardless of you or your target audience’s age, location and purchasing habits, digital plays a substantially larger role today in the daily routine of marketers than it did five years ago. The statistics tell the story…






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  • customer service
  • Digital content
  • F2F
  • Face-to-face
  • social media
  • Technology

  /  June 28, 2016