Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

The Essential Checklist for CES First-Timers

Derse

Attending CES for the first time can be a bit overwhelming, with more than 4,000 exhibitors under one roof. We’ve outlined six not-to-miss highlights and tips to make the most of your CES experience.

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  • CES
  • events
  • Face-to-Face Marketing

  /  November 10, 2017

Make Connections That Matter With Experiential Marketing

Derse

In an era packed with an overwhelming amount of content and an avalanche of stimuli, how do we really connect with customers? Here are some secrets we rely on.

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  • Customer experience
  • Customer Perception
  • experiential marketing

  /  November 2, 2017

Four Tips to Better Brand Perception

Derse

Identifying Strategies

As easy as it is to initiate a good first impression with customers, it’s infinitely more difficult to improve perception after a bad experience. Here are four steps to help you shift customer perception.

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  • Brand Perception
  • Customer experience
  • Customer Perception
  • experiential marketing

  /  September 19, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.

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  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Convergence in the Travel Industry: A GBTA 2017 Recap

Derse

GBTA 2017

Centered around global business travel convergence, GBTA’s 2017 convention hosted 7,000 attendees and 400 exhibitors. Here is an overview of The Business Travel Event of the Year, including photos from Derse’s own.

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  • GBTA
  • GBTA17
  • Global Business Travel Association
  • Sabre
  • Star Alliance
  • United Airlines

  /  July 31, 2017

PCBC Show Recap: The Art, Science + Business of Housing

Derse

With more than 350 exhibitors at PCBC, Derse is proud to have worked with several of our clients on the show floor. Here are highlights from the conference that influences the Age of Exceptional.

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  • age of exceptional
  • builder industry
  • building industry
  • homebuilders
  • homebuilding industry
  • homebuilding trade show
  • PCBC
  • The Re-Think Conference

  /  July 10, 2017

Fashion Month Wrap-Up

Derse

MAGIC Show

Parts One and Two of our fashion series introduced Chris Thornton and his team and showcased the work they completed for 3×1 in SoHo. This final post concludes our series with an overview of the team’s efforts at five fashion shows over a span of two weeks.

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  • Coterie
  • Fashion Month
  • FN Platform
  • Liberty Fairs
  • MAGIC
  • Project

  /  April 3, 2017

EXHIBITORLIVE Recap

Derse

EXHIBITORLIVE Craft

We’re back, and with more insights into EXHIBITORLIVE attendees’ top priorities. Here’s what we learned.

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  • Craft
  • Derse
  • EXHIBITORLIVE

  /  March 28, 2017