Make the Most of Trade Show ROI

Derse

Trade shows have millions of moving pieces and spontaneous challenges that arise on the shifting sands of an in-motion event. A solid plan created before the event is your best way to make the most of the event.

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  • events
  • Exhibit
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  January 18, 2018

6 Event Marketing Trends for 2018

Derse

2018 is a new year with new challenges. We’ll help you navigate these changes with our list of trends to look out for in event marketing over the next year.

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  • events
  • Exhibit
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  January 15, 2018

New Event Content Marketing Strategies to Investigate in 2018

Derse

Going into 2018, what does the event of the future look like? Here’s a list of content marketing tools to investigate for events next year.

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  • content marketing
  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  December 29, 2017

Why Proper Planning Is a Key Ingredient to Trade Show Success

Derse

Location, location, location is the name of the game, but here’s some advice to think about when it comes to overcoming trade show booth location challenges.

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  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  December 28, 2017

Make Sure Your Event Content Matters

Derse

When it comes to events, content is essential and quality content is king! Connect with people over your content, not a sales pitch.

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  • content marketing
  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 26, 2017

Simple Tips for Tackling Trade Shows With Ease

Derse

While events require a lot of planning, we believe a few philosophies can help simplify your mindset so you can focus on what really matters when it comes to your next event.

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  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 22, 2017

Are You Ready for the Virtual Reality Future of Marketing?

Derse

With all the speculation about when the virtual reality revolution will arrive and how it will affect marketing, we can’t help but be curious and excited.

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  • Customer experience
  • experiential marketing
  • Virtual reality

  /  December 18, 2017

Overcome Branding Problems With Face-to-Face Marketing

Derse

At Derse, we believe in the powerful connections created by face-to-face marketing, something cemented even more so by a recent article about branding and social media on the Harvard Business Review.

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  • Customer experience
  • experiential marketing
  • Face-to-Face Marketing
  • social media

  /  December 15, 2017

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

5 Ways Architectural Design Can Make You Stand Out at CES

Derse

With close to 200,000 attendees at CES, having a booth that stands out and demands attention is critical. Pulling from our experience, we’ve compiled five ways that using architectural design can make your brand stand out.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  November 27, 2017