FACE TO FACE WITH LISA SCHWABENLANDER

Derse

Senior Account Executive Lisa Schwabenlander has mastered career longevity in the trade show industry. We learn more about how she handles the twists and turns that come with delivering face-to-face marketing programs.

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March 9, 2017

Derse.com/Insights is Live

Derse

Derse.com/Insights provides face-to-face marketers with the detail and results behind select Derse client work. It also offers a deeper look at some of today’s critical trends from our top thought leaders.






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March 7, 2017

HONE YOUR CRAFT – EXHIBITORLIVE PREVIEW

Derse

From microbreweries to the arts, we’re seeing makers going back to their roots. They’re creating goods infused with personality and rich sentiment. They approach their craft hands on with confidence. Simplicity. Honesty. Given our history, we’re no exception.






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March 6, 2017

Quick Turnaround for 3×1 in NYC

Chris Thornton

Part One introduced Chris Thornton and his team as they prepared for a month of fashion projects. Here’s an update from Chris on Derse’s work for 3×1 in SoHo.






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March 1, 2017

Derse Releases Findings from Lead Capture Study at HIMSS

Derse

Findings from Lead Capture Study at HIMSS

Download “The Challenges and Benefits of Capturing Leads as Part of a Group,” a research report that explores this growing trend in face-to-face marketing.






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  • client strategic services
  • HIMSS
  • iQ
  • lead capture
  • strategy
  • White Paper

  /  February 15, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.






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February 8, 2017

ShowPoint at EXHIBITORLIVE

Derse

We’re excited to join EXHIBITORLIVE’s New Product Showcase alongside some of the newest, innovative products to hit the industry.






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  • EXHIBITORLIVE
  • New Product
  • New Product Showcase
  • ShowPoint
  • Strategic Services

  /  February 2, 2017

Six Ways to Engage a Pan-Generational Audience

Derse

Consumers in our economic climate often are from multiple generations, creating issues for brands striving to market using a single strategy. Facilities & Destinations offers six tips for deploying an effective strategy.






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  • age-based engagement
  • demographic marketing
  • engagement
  • event engagement
  • multi-generational audience
  • multi-generational engagement
  • Pan-generational audience
  • pan-generational marketing

  /  January 3, 2017

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART THREE)

Derse

Part One reviewed the benefits of exhibiting at DCW 2017 and Part Two demonstrated the success of two brands – LP and Metrie – who built lead management into their face-to-face strategy at DCW 2016. We conclude this series with our last case study from DCW 2016 and offer takeaways to ensure that you make the most out of your data capture.






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December 13, 2016