August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.

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  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.






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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.






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August 3, 2017

Convergence in the Travel Industry: A GBTA 2017 Recap

Derse

GBTA 2017

Centered around global business travel convergence, GBTA’s 2017 convention hosted 7,000 attendees and 400 exhibitors. Here is an overview of The Business Travel Event of the Year, including photos from Derse’s own.






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  • GBTA
  • GBTA17
  • Global Business Travel Association
  • Sabre
  • Star Alliance
  • United Airlines

  /  July 31, 2017

Regeneron selected as a “Stand Out Exhibitor” at ATS 2017

Derse

This year, ATS provided new exhibitors with a complimentary E3 Exhibiting Effectiveness Evaluation. Here’s what the judges had to say about our client, Regeneron.






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  • ATS
  • awards
  • Client Work
  • exhibits
  • experiential marketing

  /  July 14, 2017

Trade Show Survival Kit

Derse

Trade Show Floor

Heading to a conference? Don’t forget to pack these essentials in your trade show survival kit.






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  • DIY show survival kit
  • show floor first aid kit
  • Trade show survival kit

  /  July 13, 2017

PCBC Show Recap: The Art, Science + Business of Housing

Derse

With more than 350 exhibitors at PCBC, Derse is proud to have worked with several of our clients on the show floor. Here are highlights from the conference that influences the Age of Exceptional.






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  • age of exceptional
  • builder industry
  • building industry
  • homebuilders
  • homebuilding industry
  • homebuilding trade show
  • PCBC
  • The Re-Think Conference

  /  July 10, 2017

Interactive Installation: 50 Years of Summerfest Experience

Derse

Derse is proud to reveal the interactive installation we built to celebrate Summerfest’s 50th year.






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July 1, 2017

Case Study: How Trade Show I&D Experts Manage the Unexpected

Derse

See how we raced against the clock to finish our client’s installation work when the odds were against us.






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June 23, 2017

Turn Challenges Into Advantages on the Trade Show Floor

Derse

Sometimes, even preparation can’t help you avoid problems on the show floor. But you can change your perception and view challenges as opportunities instead.






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  • problem-solving
  • show approach
  • Show strategy

  /  June 8, 2017