The Value of The Fully Connected Customer: Part Two

Derse

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss investing in emotional touchpoints to drive connections.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 13, 2018

The Value of The Fully Connected Customer: Part One

Derse

What if emotional motivators inspired your event strategy? We discuss the value of connecting with customers on an emotional level.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 9, 2018

EXHIBITORLIVE 2018 – Winning in Sin City

Derse

We leveled with our attendees at EXHIBITORLIVE and showed how face-to-face marketing solutions can help clients reach higher ground, make lives easier, and elevate brand experience.

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  • awards
  • Exhibit
  • Exhibit design
  • EXHIBITOR
  • EXHIBITORLIVE
  • exhibits
  • experience
  • experiential
  • experiential marketing
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  March 30, 2018

Essentials for EXHIBITORLIVE 2018

Derse

ESSENTIALS FOR EXHIBITORLIVE 2018

Don’t let your objectives get lost when the show wraps up. Identify whether your objectives were met and if the cost of attending had a positive long-term effect for you and your business. If you plan your attack, you will be confident in knowing the time you have spent at the show was worthwhile.

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  • Derse
  • EXHIBITOR
  • EXHIBITORLIVE
  • experiential marketing
  • Face-to-Face Marketing
  • trade shows

  /  February 16, 2018

Create a Face-to-Face Marketing Plan in Four Steps: Part 4

Derse

Having a F2F marketing plan and following it are critical to success, but the plan’s value is limited without measurement. In the final part of our series, we’ll be discussing tips on holding yourself and your program accountable.

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  • Analytics
  • face-to-face plan
  • Metrics
  • strategy
  • Success Measurement

  /  December 20, 2017

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

5 Ways Architectural Design Can Make You Stand Out at CES

Derse

With close to 200,000 attendees at CES, having a booth that stands out and demands attention is critical. Pulling from our experience, we’ve compiled five ways that using architectural design can make your brand stand out.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  November 27, 2017

The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Understanding Your Audience: Metrie at IBS 2017

Derse

Metrie at IBS 2017

Analytics hold the key to understanding your audience. But how do you choose which tool to use to gain these analytics? Find out how Metrie gained complex customer data at IBS 2017 using a Perception Study.

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  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study

  /  October 20, 2017