The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Understanding Your Audience: Metrie at IBS 2017

Derse

Metrie at IBS 2017

Analytics hold the key to understanding your audience. But how do you choose which tool to use to gain these analytics? Find out how Metrie gained complex customer data at IBS 2017 using a Perception Study.

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  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study

  /  October 20, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.

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  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.

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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.

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August 3, 2017

Convergence in the Travel Industry: A GBTA 2017 Recap

Derse

GBTA 2017

Centered around global business travel convergence, GBTA’s 2017 convention hosted 7,000 attendees and 400 exhibitors. Here is an overview of The Business Travel Event of the Year, including photos from Derse’s own.

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  • GBTA
  • GBTA17
  • Global Business Travel Association
  • Sabre
  • Star Alliance
  • United Airlines

  /  July 31, 2017

Regeneron selected as a “Stand Out Exhibitor” at ATS 2017

Derse

This year, ATS provided new exhibitors with a complimentary E3 Exhibiting Effectiveness Evaluation. Here’s what the judges had to say about our client, Regeneron.

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  • ATS
  • awards
  • Client Work
  • exhibits
  • experiential marketing

  /  July 14, 2017

Trade Show Survival Kit

Derse

Trade Show Floor

Heading to a conference? Don’t forget to pack these essentials in your trade show survival kit.

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  • DIY show survival kit
  • show floor first aid kit
  • Trade show survival kit

  /  July 13, 2017