Essentials for EXHIBITORLIVE 2018

Derse

ESSENTIALS FOR EXHIBITORLIVE 2018

Don’t let your objectives get lost when the show wraps up. Identify whether your objectives were met and if the cost of attending had a positive long-term effect for you and your business. If you plan your attack, you will be confident in knowing the time you have spent at the show was worthwhile.

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  • Derse
  • EXHIBITOR
  • EXHIBITORLIVE
  • experiential marketing
  • Face-to-Face Marketing
  • trade shows

  /  February 16, 2018

Create a Face-to-Face Marketing Plan in Four Steps: Part 4

Derse

Having a F2F marketing plan and following it are critical to success, but the plan’s value is limited without measurement. In the final part of our series, we’ll be discussing tips on holding yourself and your program accountable.

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  • Analytics
  • face-to-face plan
  • Metrics
  • strategy
  • Success Measurement

  /  December 20, 2017

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

5 Ways Architectural Design Can Make You Stand Out at CES

Derse

With close to 200,000 attendees at CES, having a booth that stands out and demands attention is critical. Pulling from our experience, we’ve compiled five ways that using architectural design can make your brand stand out.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  November 27, 2017

The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Understanding Your Audience: Metrie at IBS 2017

Derse

Metrie at IBS 2017

Analytics hold the key to understanding your audience. But how do you choose which tool to use to gain these analytics? Find out how Metrie gained complex customer data at IBS 2017 using a Perception Study.

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  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study

  /  October 20, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

August Fashion Week Recap

Derse

ubm fashion fn platform

From August 14-16, the fashion industry once again came together to introduce and celebrate the new apparel collections from premium brands around the globe. We’re excited to share a firsthand look at Derse’s clientele at UBM Fashion and Liberty Fashion & Lifestyle Fairs.

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  • Fashion
  • fashion week
  • Liberty Fairs
  • Liberty Fashion & Lifestyle Fairs
  • Project
  • ubm fashion

  /  August 21, 2017

Portfolio Planning: Align Your Shows with Business Objectives

Derse

If your business objectives adjust every year, why wouldn’t your trade show schedule follow suit? Learn how MPI Research used Portfolio Planning to hold their trade show investment accountable to their business goals.

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  • client strategic services
  • MPI Research
  • Portfolio Planning
  • Strategic Services
  • Trade Show Schedule

  /  August 15, 2017