February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.

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February 8, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.






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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.






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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART THREE)

Derse

Part One reviewed the benefits of exhibiting at DCW 2017 and Part Two demonstrated the success of two brands – LP and Metrie – who built lead management into their face-to-face strategy at DCW 2016. We conclude this series with our last case study from DCW 2016 and offer takeaways to ensure that you make the most out of your data capture.






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December 13, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART TWO)

Derse

Part One of our #DCW2017 series gave insight into the show attendees and their buyer influence. We reviewed the rise of lead capture tools with the caveat that a lead capture tool is only as good as the strategy behind it. The next part of this series follows how two of our clients – LP and Metrie – built lead management into their DCW2016 face-to-face marketing strategy.






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  • DCW 2017
  • Design and Construction Week
  • iQ
  • lead capture
  • Lead Management
  • strategy

  /  December 7, 2016

#DCW2017: THREE TACTICS TO TURN LEAD DATA INTO ACTION (PART ONE)

Derse

Design & Construction Week is quickly approaching. Do you have a lead capture game plan? In the weeks leading up to DCW, this series will review the benefits of exhibiting at DCW 2017 and tactics for turning your lead data into action.






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  • Case Study
  • DCW
  • DCW2017
  • Design & Construction Week
  • lead capture
  • lead data
  • Lead Management
  • Lead Ranking
  • Lead Strategy
  • Series
  • staff training
  • Survey
  • survey design

  /  November 30, 2016

Brand Unity On The Show Floor: Part Three – Portfolio Planning

Derse

MPI Research

It can be difficult to continuously identify a strong plan for the show floor in the midst of changing objectives. Part three of this series discusses reinforcing your face-to-face strategy with Portfolio Planning.






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  • brand unification
  • client strategic services
  • CSS
  • MPI Research
  • Portfolio Planning
  • strategic plan

  /  November 3, 2016

How to Design & Administer Surveys for Optimal Results

Derse

Gathering digital lead data at face-to-face events has quickly become the norm. However, many brands don’t follow best practices when it comes to questionnaire development and lead capture.






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  • digital lead information
  • event surveys
  • lead capture
  • lead collection
  • lead data
  • post-show analysis
  • show floor surveys
  • staff training
  • survey design
  • trade show surveys

  /  November 3, 2016

Derse Launches ShowPoint

Derse

Derse today released ShowPoint, an online scorecard that helps marketers confidently evaluate their trade show schedule. ShowPoint is the company’s first direct-to-consumer online product.






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  • Data
  • Derse
  • Event
  • Exhibit
  • industry
  • Industry Research
  • Lead Management
  • Marketing analytics
  • Online Tool
  • SaaS
  • ShowPoint
  • Software
  • strategy
  • Technology
  • trade show

  /  October 20, 2016