Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.

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August 3, 2017

EventTech Announces 2017 Speaker Lineup

Derse

This year, EventTech will be held at The Paris in Las Vegas from November 13-15. They just released their full program and speaker lineup which includes Derse Executive Creative Director, Pete Riddell






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July 27, 2017

Trade Show Survival Kit

Derse

Trade Show Floor

Heading to a conference? Don’t forget to pack these essentials in your trade show survival kit.






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  • DIY show survival kit
  • show floor first aid kit
  • Trade show survival kit

  /  July 13, 2017

Interactive Installation: 50 Years of Summerfest Experience

Derse

Derse is proud to reveal the interactive installation we built to celebrate Summerfest’s 50th year.






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July 1, 2017

Events: Conversations that Spark Customer Action

Derse

When you think of events as a way to advance important customer relationships, you can anticipate a greater return.






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  • Case Studies
  • Client
  • events
  • Marketing Events

  /  June 30, 2017

10+ Years of Customer Appreciation at MRO Americas

Derse

Delta TechOps

Developing a foundation for new customer relationships is important, but it’s even more important to remind your audience of why they work with you. Take a look at how Derse has managed Delta TechOps’ Customer Appreciation Event at MRO Americas for more than ten years.






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  • Aviation Week
  • Customer Appreciation
  • Customer Appreciation Events
  • Delta TechOps
  • MRO Americas

  /  April 20, 2017

HONE YOUR CRAFT – EXHIBITORLIVE PREVIEW

Derse

From microbreweries to the arts, we’re seeing makers going back to their roots. They’re creating goods infused with personality and rich sentiment. They approach their craft hands on with confidence. Simplicity. Honesty. Given our history, we’re no exception.






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March 6, 2017

A Look into ResMed at Medtrade

Derse

Finding a time where multiple target audiences are in one location is near impossible. ResMed used trade shows to engage customers in their full-suite of capabilities.






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  • Connected Care
  • Medtrade
  • product display
  • product showcase
  • ResMed
  • Respiratory Therapy
  • Sleep Treatment
  • team collaboration

  /  February 15, 2017

Wearable Tech: One-to-One Communication at Events

Derse

Hurdl turns event attendees into an interactive light show with their wearable technology, Pixl LED. This new product revolutionizes the way event planners communicate with their target audiences.






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  • Digital
  • HURDL
  • Pixl LED
  • Technology
  • Wearable Technology

  /  January 17, 2017

What We’ve Learned from the Airbnb ‘Live There’ Campaign

Derse

What does Airbnb have to do with the trade show industry? Their new service, Trips, inspires experiential marketing tactics for face-to-face marketing.






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  • Airbnb
  • digital marketing
  • experiential marketing
  • social media

  /  January 5, 2017