The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

How to Use Immersive Marketing to Connect With Generation Z

Derse

Discover how to attract Generation Z consumers and see how brands can capitalize on the younger generation’s need for memorable experiences by using experiential marketing to create authentic, lasting connections.

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  • events
  • experiential marketing
  • Face-to-face
  • strategy

  /  November 16, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

The Essential Checklist for CES First-Timers

Derse

Attending CES for the first time can be a bit overwhelming, with more than 4,000 exhibitors under one roof. We’ve outlined six not-to-miss highlights and tips to make the most of your CES experience.

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  • CES
  • events
  • Face-to-Face Marketing

  /  November 10, 2017

Make Connections That Matter With Experiential Marketing

Derse

In an era packed with an overwhelming amount of content and an avalanche of stimuli, how do we really connect with customers? Here are some secrets we rely on.

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  • Customer experience
  • Customer Perception
  • experiential marketing

  /  November 2, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

Exhibiting for Generation Z: Lessons from VidCon

Derse

We believe marketers can bridge any age gap through experiential marketing, and we see that come into play in the four takeaways outlined in this article.

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August 3, 2017

EventTech Announces 2017 Speaker Lineup

Derse

This year, EventTech will be held at The Paris in Las Vegas from November 13-15. They just released their full program and speaker lineup which includes Derse Executive Creative Director, Pete Riddell

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July 27, 2017

Trade Show Survival Kit

Derse

Trade Show Floor

Heading to a conference? Don’t forget to pack these essentials in your trade show survival kit.

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  • DIY show survival kit
  • show floor first aid kit
  • Trade show survival kit

  /  July 13, 2017

Interactive Installation: 50 Years of Summerfest Experience

Derse

Derse is proud to reveal the interactive installation we built to celebrate Summerfest’s 50th year.

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July 1, 2017