Marketing Environments: Advance Your Story, Brand and Sales

Derse

Your environment is your home court advantage. It’s your opportunity to engage your audience on your terms.

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July 21, 2017

Marketing Environment: UNLV Rebels Mendenhall Center

Derse

Derse designs a sleek, powerful marketing environment that commemorates the Runnin’ Rebels basketball dynasty.






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  • Marketing Environments
  • Sports Marketing
  • UNLV

  /  June 21, 2017

Summerfest’s 50th is Coming

Derse

We’re honored to work closely with Summerfest to help tell their story of community, tradition, and connection.






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  • Community
  • exhibits
  • Milwaukee
  • Summerfest

  /  March 20, 2017

FordHub: Using Environments as Brand Experiences

Derse

Ford recently designed and opened a new business space, but the center’s purpose is not to sell cars. Well, at least not directly.






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  • Brand Centers
  • Environments
  • Ford
  • FordHub
  • Westfield World Trade Center

  /  February 28, 2017

Big Changes in our Hometown

Derse

Embracing its reputation as the “Water Hub of North America,” Milwaukee is transforming Reed Street Yards into a water research and technology business park. Zurn is the first company to open its doors.






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February 10, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.






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February 8, 2017

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.






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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016

Derse Wins EXHIBITOR Magazine’s Sizzle Award

Derse

Derse has won Best Integrated Program for our EXHIBITORLIVE 2016 ASPIRE campaign. The premier awards program honors trade show exhibit promotions.






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  • awards
  • events
  • Exhibit design
  • EXHIBITOR Magazine; EXHIBITORLIVE; Exhibits; Sizzle Award
  • purposeful creative

  /  October 19, 2016

Experience Centers: A Lesson from Porsche Cars North America

Derse

How did Porsche sales fare one year after opening their Atlanta Experience Center? Right now, that’s not their top concern. In a recent interview with Forbes, Porsche Cars North America CEO Klaus Zellmer shares the true value that Experience Centers serve for the brand. “Looking into the eyes of the people and listening to their feedback is most important now,” says Zellmer…






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September 8, 2016

Closing the Gap Between Event Planners, Marketing Directors and CMOs

Derse

In working with hundreds of clients to drive their exhibits, events and environments across 50 countries, we’ve noticed a common trait that makes a great corporate marketing team: collaboration. In many cases marketing team members just aren’t talking to each other…






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  • chief marketing officer
  • collaboration
  • event planner
  • Face-to-face
  • marketing department
  • marketing director

  /  August 2, 2016