The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

Marketing Environments: Advance Your Story, Brand and Sales

Derse

Your environment is your home court advantage. It’s your opportunity to engage your audience on your terms.

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July 21, 2017

Marketing Environment: UNLV Rebels Mendenhall Center

Derse

Derse designs a sleek, powerful marketing environment that commemorates the Runnin’ Rebels basketball dynasty.

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  • Marketing Environments
  • Sports Marketing
  • UNLV

  /  June 21, 2017

Summerfest’s 50th is Coming

Derse

We’re honored to work closely with Summerfest to help tell their story of community, tradition, and connection.

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  • Community
  • exhibits
  • Milwaukee
  • Summerfest

  /  March 20, 2017

FordHub: Using Environments as Brand Experiences

Derse

Ford recently designed and opened a new business space, but the center’s purpose is not to sell cars. Well, at least not directly.

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  • Brand Centers
  • Environments
  • Ford
  • FordHub
  • Westfield World Trade Center

  /  February 28, 2017

Big Changes in our Hometown

Derse

Embracing its reputation as the “Water Hub of North America,” Milwaukee is transforming Reed Street Yards into a water research and technology business park. Zurn is the first company to open its doors.

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February 10, 2017

February Means Fashion – Meet Chris

Derse

We follow Derse’s Chris Thornton as he and his team travel between Las Vegas and New York for MAGIC Market Week, Liberty Fashion & Lifestyle Fairs and Coterie.

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February 8, 2017

Triple Threat: Derse’s ASPI[RE] Campaign Wins Third Industry Award

Derse

Derse has won the EDDIE Award for our ASPI[RE] campaign at EXHIBITORLIVE 2016. This is the third win for the campaign, after winning the Sizzle and EXHIBITORLIVE Best of Show awards.

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  • awards
  • Culture
  • EDDIE AWARD
  • EDPA

  /  December 16, 2016