Derse Named in Event Marketer’s Fab 50 List

Derse

Derse has been named in Event Marketer’s 2016 Fab 50 List. Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. Event Marketer also featured Derse in Fab 50 2016: Inside Six Inspiring Installations …

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  • CES
  • Event Marketer
  • Event Marketing
  • Fab 50
  • LeTV
  • trade show

  /  September 26, 2016

Brand Reinforcement: What We Can Learn from FedEx

Derse

The iconic FedEx logo just took a subtle yet significant turn. The company announced that they would be transitioning all logos to purple and orange. Previously, FedEx used different color schemes to signify different business divisions. When consumer research showed purple and orange was their most recognized combination, FedEx saw this as an opportunity to reinforce their brand identity globally…






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  • Brand Identity
  • FedEx
  • trade shows

  /  September 22, 2016

Three Pillars for International Exhibiting

Derse

Seventy-two percent of exhibitors participate in shows outside the United States (with an average of 7.5 international trade shows per year), according to EXHIBITOR Magazine. Are you part of this growing group going overseas? This exciting venture brings exponential value…






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  • EXHIBITOR
  • international
  • international exhibits
  • international show services

  /  August 25, 2016

ONE SHOT AT SUCCESS: CREATING LASTING IMPRESSIONS THROUGH PRODUCT LAUNCH EVENTS

Derse

When they’re done right, product launch events are more than business. They’re personal. An event creates an environment to create multiple touch points and lasting impressions for attendees. This is your customers’ first glimpse at your newest product and, more importantly, your first chance to create personal connections between your customers and your brand…






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  • ASUS
  • events
  • industry
  • international
  • production
  • Technology
  • ZenFone 2

  /  May 19, 2016

The Benefits of a Face-to-Face Marketing Agency of Record

Derse

In today’s global economy, brands need to be everywhere their customers are. With the level of detail and resources needed to execute a comprehensive face-to-face marketing program, marketers often look to partner with multiple vendors and agencies. However, marketers should consider the benefits of selecting a single, lead partner to keep their brand consistent across multiple face-to-face touch-points and the overall customer experience…






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  • CES
  • CES 2016
  • events
  • exhibits
  • industry
  • international
  • LeTV
  • production
  • purposeful creative
  • strategy
  • tech

  /  May 3, 2016