How to Plan a Product Launch Event
ASUS, a global technology leader, was ready to launch the ZenFone 2 into the U.S. market. As one of the highest selling phones in Asia, ASUS set high expectations for its release. Their launch campaign, “See What Others Can’t See,” was built upon the idea that ZenFone 2 was a new window into the world. They challenged Derse to take this vision and create a live product launch event—with only five weeks to do it.
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