Fujifilm Medical Systems
Maximizing attendee engagement at RSNA.
Project Brief
Fujifilm wanted to present their solutions, position themselves as an industry-leading innovator, and demonstrate their commitment to improving healthcare outcomes.
Challenge
For RSNA, Fujifilm wanted to provide a consultative environment where existing and potential clients could actively participate through dynamic product demonstrations. They also wanted to present their solutions, position themselves as an industry-leading innovator and demonstrate their commitment to improving healthcare outcomes.
To further engage individuals, Derse also designed an augmented reality experience for Fujifilm.
The augmented reality experience using a 3D brochure that emphasized the features and benefits of a new x-ray imaging plate:
- Participants picked up the product and pointed it at a tablet containing a camera/proprietary software
- Video animation brought the features and benefits to life
- Dynamic conversation ensued between attendees and sales representatives
"This was the first time in my trade show management career that doctors – and even our competitors – came up to me to compliment the booth design. They said it was a beacon that lit up the exhibit halls and drew you in off of the aisle.”
– Manager, Corporate Events, Fujifilm
