Vitamix at Ambiente – Case Study
International exhibiting brings the opportunity to build brand awareness, tap into new revenue potential, track competitors and cultivate new relationships. It also brings a set of stressors and anxieties – unless you have the support of a trusted global partner.
Derse led Vitamix, a premium brand in high-performance blending technology, to success at their first (and now annual) international show: Ambiente in Frankfurt, Germany. This case study details how Derse built Vitamix’s confidence by managing the moving parts between countries and designing an engagement that sparked new connections in Vitamix’s key target markets.
Download the Vitamix Case Study