How to Write a Face-to-Face Marketing Plan

Christian Paschke

Face-to-face (F2F) marketing is among the most significant budget line items for marketing spend. Yet unlike their counterparts who oversee other marketing channels, such as advertising, public relations, and digital content, few F2F program owners have an annual strategic plan tied to company business goals and key strategic initiatives. Instead, the legacy trade show and event schedule acts as the “plan”, often fueling the perception that trade shows are tactical necessities with limited proof of results. Making the effort to develop a F2F marketing plan will ensure your program is strategically aligned and elevate its importance within the organization. Derse’s white paper guides you through the process of creating a strategic face-to-face marketing plan in four steps. Download the White Paper

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October 3, 2017

The Proof Behind Experiential Marketing

David Frazer

Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers. This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix. Download the Whitepaper

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February 20, 2017

Turn Lead Data Into Action

Derse

Design & Construction Week (DCW) features the co-location of the NAHB International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS). The annual event brings together over 80,000 design and construction professionals and gives exhibitors immediate access to attendees with extreme purchasing impact and buying power. However, access to this volume of people is futile without a lead management strategy. This whitepaper identifies three tactics with examples on how to turn lead data into action. Download the Whitepaper

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February 20, 2017

How to Plan a Product Launch Event

Derse

ASUS, a global technology leader, was ready to launch the ZenFone 2 into the U.S. market. As one of the highest selling phones in Asia, ASUS set high expectations for its release. Their launch campaign, “See What Others Can’t See,” was built upon the idea that ZenFone 2 was a new window into the world. They challenged Derse to take this vision and create a live product launch event—with only five weeks to do it. This case study looks at how Derse developed a launch event that hosted over 300 press and blogger influencers from the tech industry in New York City. Download the Case Study

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February 20, 2017

Why You Need a Trade Show Agency of Record

Derse

With more than 170,000 CES international attendees, LeTV needed multiple touch points to grab consumers’ attention. With only one month left and a looming production deadline over Christmas and the New Year, LeTV selected Derse. This case study details how LeTV drove qualified leads, on-time holiday production deadlines and cost savings at CES 2016. Download the Case Study

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November 30, 2016