Branded House Vs. House of Brands

Derse

Branded House or House of Brands? It’s a question exhibit managers will increasingly face as their firms’ merger and acquisition activity continues to rise.

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May 23, 2017

Four Trends in Fashion Trade Shows

Derse

How Fashion Brands Embrace Exhibit Design outlines the four trends we’re seeing across exhibit materials, architecture, customer experience and influencer engagement in the fashion industry. Download the Article

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April 26, 2017

Cut Your Budget with Lightweight Design & Architecture

Derse

Relying on old exhibit architecture can become draining – draining on your wallet, time and on your brand’s presentation. Learn how Derse helped Ohyama Lights outshine their competition at LIGHTFAIR with lightweight architecture and design. Download the Case Study

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March 23, 2017

Group Lead Capture at HIMSS

David Frazer

There’s a prominent yet overlooked attendee population at trade shows that exhibitors aren’t talking about: attendees who show up as part of a group. One of the main benefits of exhibiting at a trade show is direct access to engage with decision-makers. However, when attendees come to booths as a group, exhibitors are forced to adjust their engagement and decode who the decision-maker is. But what types of attendees travel in groups, and what types of groups do they travel in? We examined hundreds of group lead capture results from five different clients across two years at HIMSS to find out. This whitepaper details what we found. Download the Whitepaper

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February 21, 2017

How to Double Leads with Design

Derse

Metrie wanted to showcase their new Then & Now Finishing Collections™ in a way that would help attendees grasp ideas and inspiration as well as product knowledge. Their previous exhibit through another agency was built almost completely on-site, requiring full crews to work three shifts over the course of three days. This was an incredibly expensive and stressful way to build. Metrie turned to Derse for their innovative design and construction practices with the hope to improve the quality of the look of their exhibit and also lower the cost of the install. This case study details how Derse improved the look of Metrie’s exhibit, lowered costs, and drove results. Download the Case Study

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February 20, 2017

The Proof Behind Experiential Marketing

David Frazer

Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers. This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix. Download the Whitepaper

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February 20, 2017

Turn Lead Data Into Action

Derse

Design & Construction Week (DCW) features the co-location of the NAHB International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS). The annual event brings together over 80,000 design and construction professionals and gives exhibitors immediate access to attendees with extreme purchasing impact and buying power. However, access to this volume of people is futile without a lead management strategy. This whitepaper identifies three tactics with examples on how to turn lead data into action. Download the Whitepaper

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February 20, 2017

How to Plan a Product Launch Event

Derse

ASUS, a global technology leader, was ready to launch the ZenFone 2 into the U.S. market. As one of the highest selling phones in Asia, ASUS set high expectations for its release. Their launch campaign, “See What Others Can’t See,” was built upon the idea that ZenFone 2 was a new window into the world. They challenged Derse to take this vision and create a live product launch event—with only five weeks to do it. This case study looks at how Derse developed a launch event that hosted over 300 press and blogger influencers from the tech industry in New York City. Download the Case Study

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February 20, 2017

Why You Need a Trade Show Agency of Record

Derse

With more than 170,000 CES international attendees, LeTV needed multiple touch points to grab consumers’ attention. With only one month left and a looming production deadline over Christmas and the New Year, LeTV selected Derse. This case study details how LeTV drove qualified leads, on-time holiday production deadlines and cost savings at CES 2016. Download the Case Study

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November 30, 2016