Understanding Your Audience: Metrie at IBS 2017

Derse

Metrie at IBS 2017

Analytics often hold the key to understanding your audience, tailoring products toward their needs and improving brand presence. With such a large gathering of target audience members on the show floor, brands hold the power to understand their consumers’ needs at a single location, in a short period of time. The biggest challenge in doing so, however, can be picking the right tool to track this information. Take a look at how Derse added-on to Metrie’s analytics strategy with a customized digital Perception Study to collect audience profile information, create an opportunity roadmap and track attendee perceptions pre- & post-show.

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October 6, 2017

How to Write a Face-to-Face Marketing Plan

Christian Paschke

Face-to-face (F2F) marketing is among the most significant budget line items for marketing spend. Yet unlike their counterparts who oversee other marketing channels, such as advertising, public relations, and digital content, few F2F program owners have an annual strategic plan tied to company business goals and key strategic initiatives. Instead, the legacy trade show and event schedule acts as the “plan”, often fueling the perception that trade shows are tactical necessities with limited proof of results. Making the effort to develop a F2F marketing plan will ensure your program is strategically aligned and elevate its importance within the organization. Derse’s white paper guides you through the process of creating a strategic face-to-face marketing plan in four steps. Download the White Paper

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October 3, 2017

Choosing the Right Trade Show for Your Business

Derse

“Because we go every year” is never a reason. Portfolio Planning helps you re-evaluate your trade show schedule (and any other sponsorship or event opportunities) against your marketing objectives. See how See how Portfolio Planning helped MPI Research reach their intended audience and achieve the following: Earn $4 million in revenue, attribute to their new face-to-face marketing program Save $200,000 which they used to self-fund their strategic investment Establish a lean, mean face-to-face marketing strategy that maximizes your investment Download the White Paper

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July 30, 2017

Branded House Vs. House of Brands

Derse

Branded House or House of Brands? It’s a question exhibit managers will increasingly face as their firms’ merger and acquisition activity continues to rise.

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May 23, 2017

Group Lead Capture at HIMSS

Derse

There’s a prominent yet overlooked attendee population at trade shows that exhibitors aren’t talking about: attendees who show up as part of a group. One of the main benefits of exhibiting at a trade show is direct access to engage with decision-makers. However, when attendees come to booths as a group, exhibitors are forced to adjust their engagement and decode who the decision-maker is. But what types of attendees travel in groups, and what types of groups do they travel in? We examined hundreds of group lead capture results from five different clients across two years at HIMSS to find out. This whitepaper details what we found. Download the Whitepaper

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February 21, 2017

How to Double Leads with Design

Derse

Metrie wanted to showcase their new Then & Now Finishing Collections™ in a way that would help attendees grasp ideas and inspiration as well as product knowledge. Their previous exhibit through another agency was built almost completely on-site, requiring full crews to work three shifts over the course of three days. This was an incredibly expensive and stressful way to build. Metrie turned to Derse for their innovative design and construction practices with the hope to improve the quality of the look of their exhibit and also lower the cost of the install. This case study details how Derse improved the look of Metrie’s exhibit, lowered costs, and drove results. Download the Case Study

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February 20, 2017

The Proof Behind Experiential Marketing

David Frazer

Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers. This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix. Download the Whitepaper

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February 20, 2017

Turn Lead Data Into Action

Derse

Design & Construction Week (DCW) features the co-location of the NAHB International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS). The annual event brings together over 80,000 design and construction professionals and gives exhibitors immediate access to attendees with extreme purchasing impact and buying power. However, access to this volume of people is futile without a lead management strategy. This whitepaper identifies three tactics with examples on how to turn lead data into action. Download the Whitepaper

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February 20, 2017