Summerfest’s 50th is Coming

AUTHOR: Derse  /  March 20, 2017

CATEGORY: CultureEnvironmentsExhibits

Summerfest, The World’s Largest Music Festival, hosts over 800 bands and 900,000 visitors in 11 days in Milwaukee, Wisconsin. 2017 marks a historical celebration for the festival: 50 years of bringing the Milwaukee community and fans from all over the world together.

To celebrate their proud history, Summerfest just announced their Summerfest 50 Exhibit. The three-part exhibit includes:

  • A traveling display at select Pick n’ Save Locations from May – June
  • A comprehensive exhibit housed at the Milwaukee Country Historical Society from May – September
  • An interactive installation on the Summerfest grounds during the festival – developed by Derse


We’re honored to work closely with Summerfest to help tell their story of community, tradition, and connection. You have a chance in creating the story too. Summerfest and the Milwaukee County Historical Society invite the public to help curate the exhibit. Visit if you have artifacts or photos from your experience over the years.

Summerfest’s 50th happens June 28-July 2 and July 4-July 9. Get pumped:

Big Changes in Our Hometown

  • Community
  • exhibits
  • Milwaukee
  • Summerfest



BIO:Derse is the complete face-to-face marketing agency and exhibit builder with more than 465 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.