Engaged Exhibit Staff = Engaged Attendees

Derse

Trade shows are the place to be your best. They require months of strategic planning and a competent team to help get results. But too often exhibit staff overlook the main purpose for being at a trade show – to meet people and make business connections.

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  • Derse
  • engagement
  • Etiquette
  • Exhibit
  • Face-to-Face Marketing
  • ROI
  • strategy
  • trade show
  • trade shows

  /  November 30, 2018

Derse Makes Wisconsin 75!

Derse

In celebration of the 2018 Wisconsin 75 a recognition breakfast was held at Northwestern Mutual. John Schlifske, Northwestern Mutual CEO, delivered a powerful keynote on the importance of linking technology and talent investments to drive innovation in Milwaukee.

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October 26, 2018

Exhibits, Events, and… What?

Derse

We’re in the business of exhibits, events, and environments but we often get asked, “what do you mean by environment?” Learn more about the different types of Marketing Environments Derse brings to life and read on for our three best practices when creating a strong Marketing Environment.

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  • CommScope
  • Customer experience
  • Environments
  • Executive Briefing Center
  • experience
  • Experience & Innovation Centers
  • lobby
  • UTC
  • Verizon

  /  October 16, 2018

The Association of Briefing Program Managers comes to Milwaukee

Derse

An Executive Briefing is a highly customized and customer-centric dialogue. It usually takes place between decision makers from your highest potential clients or accounts and subject matter experts from your company. The conversation is meant to build a deeper understanding of your customers’ business and needs.

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  • briefing center
  • briefing program
  • Marketing environment
  • strategy

  /  October 16, 2018

Brand Connections by Design – SentinelOne at RSAC 2018

Derse

SentinelOne

Deemed, “One of the coolest security startups of 2014,” SentinelOne headed into RSAC Conference (RSAC) 2018 knowing they needed to stand out among an entire show floor of competitors. RSAC, one of the largest trade shows in the cybersecurity industry, brings together more than 50,000 attendees looking to stay ahead of cyber security threats and catch the latest trends and solutions for a more secure tomorrow.

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  • Connections
  • cyber security
  • design
  • exhibits
  • Purposeful
  • RSAC
  • trade show

  /  October 16, 2018

Combining Strategy with Tactical Agility to Drive Event Success

Derse

Face-to-face marketing enables brands to communicate with people in the exact language they prefer.

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  • canopy
  • custom-built
  • details
  • engagement
  • Fairbanks Morse
  • global launch
  • graphics
  • looping video
  • nurture marketing
  • POWER-GEN
  • Trident OP
  • whiteboard

  /  September 20, 2018

Is it raining vendors during your RFP season?

Derse

Issuing an effective RFP is a time intensive undertaking that requires planning and experience which = time, lots of time. Effective and efficient communication when choosing the right partner for your trade show and event needs can help save you time.

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 10, 2018

Be Sure You’re Getting the Smartest Spend with Your RFP

Derse

Don’t fall for hidden costs, make sure you’re comparing “apples to apples.”

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 3, 2018

Derse Celebrates 70 Years

Derse

Times have changed dramatically over the last 70 years, and so has Derse. We’ve evolved from a local paint and sign shop to a national, recognized leader in exhibits, events, and environments.

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  • anniversary
  • Culture
  • marketing
  • trade shows

  /  July 31, 2018

Are You Being S.M.A.R.T. With Your RFP Objectives?

Derse

We often see companies omit elements of smart objectives but we recommend always be S.M.A.R.T when it comes to defining your program objectives.

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July 30, 2018