Why Proper Planning Is a Key Ingredient to Trade Show Success

Derse

Location, location, location is the name of the game, but here’s some advice to think about when it comes to overcoming trade show booth location challenges.

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  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

  /  December 28, 2017

Bill Haney Receives Hazel Hayes Award

Derse

Bill Haney, Chairman and CEO of Derse, received the 2017 Hazel Hayes Award, at the annual Experiential Designers and Producers Association’s (EDPA) ACCESS Conference on November 30 in Carlsbad, California.

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  • derse leadership
  • Leadership

  /  December 27, 2017

Make Sure Your Event Content Matters

Derse

When it comes to events, content is essential and quality content is king! Connect with people over your content, not a sales pitch.

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  • content marketing
  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 26, 2017

Simple Tips for Tackling Trade Shows With Ease

Derse

While events require a lot of planning, we believe a few philosophies can help simplify your mindset so you can focus on what really matters when it comes to your next event.

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  • events
  • experiential marketing
  • trade show
  • trade shows

  /  December 22, 2017

Create a Face-to-Face Marketing Plan in Four Steps: Part 4

Derse

Having a F2F marketing plan and following it are critical to success, but the plan’s value is limited without measurement. In the final part of our series, we’ll be discussing tips on holding yourself and your program accountable.

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  • Analytics
  • face-to-face plan
  • Metrics
  • strategy
  • Success Measurement

  /  December 20, 2017

Are You Ready for the Virtual Reality Future of Marketing?

Derse

With all the speculation about when the virtual reality revolution will arrive and how it will affect marketing, we can’t help but be curious and excited.

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  • Customer experience
  • experiential marketing
  • Virtual reality

  /  December 18, 2017

Overcome Branding Problems With Face-to-Face Marketing

Derse

At Derse, we believe in the powerful connections created by face-to-face marketing, something cemented even more so by a recent article about branding and social media on the Harvard Business Review.

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  • Customer experience
  • experiential marketing
  • Face-to-Face Marketing
  • social media

  /  December 15, 2017

What Is Your Housing and Registration System?

Derse

Derse’s Housing & Registration system is powerful, intuitive and customizable to your face-to-face marketing program. We manage all the moving parts that a software would. The difference is, we streamline overhead costs so you can benefit from flexible pricing

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  • CVENT
  • Event Management
  • Event Planning Software
  • events
  • EventsAir

  /  December 11, 2017

Create a Face-to-Face Marketing Plan in Four Steps: Part 3

Derse

Create a Face-to-Face Marketing Plan in Four Steps

With a foundation for your F2F marketing plan in place and a set of specific strategies outlined, it’s time to determine the actions you will take to meet your goals. This week, we’ll talk you through selecting tactics.

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  • f2f marketing
  • Face-to-Face Marketing
  • face-to-face tactics
  • marketing plan
  • program strategy
  • Trade show strategy

  /  December 8, 2017

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017