Taghleef… A Tale of Funding Improvement

Derse

In 2017, Taghleef, a leading supplier of specialty and high-performance films for packaging, labels, industrial, and graphic art applications, connected with Derse at ExhibitorLIVE, the professional development conference for trade show and corporate event marketing. What started as a casual conversation gradually turned into a successful partnership.

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  • budget
  • cost savings
  • Exhibit
  • Funding improvement
  • refresh
  • rental solution

  /  February 21, 2019

Derse’s Favorite Impression – The Lasting One!

Derse

Don’t miss out on a story-filled session celebrating the emotional power of impression. Russ Fowler, VP Marketing Environments, and Pete Riddell, Executive Creative Director, examine the role (and quantifiable value) emotion plays in the customer experience.

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  • Customer experience
  • emotion
  • Environments
  • events
  • Exhibit
  • EXHIBITORLIVE
  • EXHIBITORLIVE 2019
  • Impression
  • Lasting
  • Pete Riddell
  • purposeful creative
  • Russ Fowler

  /  February 14, 2019

Derse Announces New Chief Executive Officer

Derse

Brett Haney steps into role as Derse CEO and announces plans to select new company president in 2019.

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  • Bill Haney
  • Brett Haney
  • CEO
  • Chief Executive Officer
  • Face-to-Face Marketing
  • industry
  • president

  /  January 31, 2019

Meet Derse’s Own Mixologist, of Mixed Reality that is, Adam Carnes!

Derse

Don’t miss out on the opportunity to learn how trade show experiences that mix virtual and augmented reality can result in captivating and memorable engagement.

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  • Adam Carnes
  • augmented
  • brand
  • engagement
  • EXHIBITORLIVE
  • experience design
  • memorable
  • Mixed Reality
  • trade show
  • virtual

  /  January 30, 2019

Expand Your Trade Show Knowledge with Derse at EXHIBITORLIVE 2019!

Derse

EXHIBITORLIVE combines the smartest trade show planners and experts in face-to-face marketing. You’ll find the most comprehensive educational curriculum from social media to interactive engagement and we’re proud to have Derse representatives on the educational lineup.

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  • Education
  • EXHIBITORLIVE
  • Face-to-Face Marketing
  • Sessions
  • trade show

  /  December 20, 2018

Derse Makes Wisconsin 75!

Derse

In celebration of the 2018 Wisconsin 75 a recognition breakfast was held at Northwestern Mutual. John Schlifske, Northwestern Mutual CEO, delivered a powerful keynote on the importance of linking technology and talent investments to drive innovation in Milwaukee.

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October 26, 2018

The Association of Briefing Program Managers comes to Milwaukee

Derse

An Executive Briefing is a highly customized and customer-centric dialogue. It usually takes place between decision makers from your highest potential clients or accounts and subject matter experts from your company. The conversation is meant to build a deeper understanding of your customers’ business and needs.

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  • briefing center
  • briefing program
  • Marketing environment
  • strategy

  /  October 16, 2018

Is it raining vendors during your RFP season?

Derse

Issuing an effective RFP is a time intensive undertaking that requires planning and experience which = time, lots of time. Effective and efficient communication when choosing the right partner for your trade show and event needs can help save you time.

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 10, 2018

Be Sure You’re Getting the Smartest Spend with Your RFP

Derse

Don’t fall for hidden costs, make sure you’re comparing “apples to apples.”

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 3, 2018

Derse Celebrates 70 Years

Derse

Times have changed dramatically over the last 70 years, and so has Derse. We’ve evolved from a local paint and sign shop to a national, recognized leader in exhibits, events, and environments.

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  • anniversary
  • Culture
  • marketing
  • trade shows

  /  July 31, 2018