Do You Have a Handle on Your Social Media?

Derse

Not all social channels can accomplish the same goals, reach the same audience, or drive the same content. When talking pre-show, at-show, and post-show social support, it should be a best practice to consider the different social platforms available.

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  • blogging
  • Environments
  • events
  • exhibits
  • Lead Generation
  • social
  • social media
  • social media apps
  • social media marketing
  • social media strategy
  • what is social media

  /  February 22, 2019

Taghleef… A Tale of Funding Improvement

Derse

In 2017, Taghleef, a leading supplier of specialty and high-performance films for packaging, labels, industrial, and graphic art applications, connected with Derse at ExhibitorLIVE, the professional development conference for trade show and corporate event marketing. What started as a casual conversation gradually turned into a successful partnership.

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  • budget
  • cost savings
  • Exhibit
  • Funding improvement
  • refresh
  • rental solution

  /  February 21, 2019

Derse’s Favorite Impression – The Lasting One!

Derse

Don’t miss out on a story-filled session celebrating the emotional power of impression. Russ Fowler, VP Marketing Environments, and Pete Riddell, Executive Creative Director, examine the role (and quantifiable value) emotion plays in the customer experience.

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  • Customer experience
  • emotion
  • Environments
  • events
  • Exhibit
  • EXHIBITORLIVE
  • EXHIBITORLIVE 2019
  • Impression
  • Lasting
  • Pete Riddell
  • purposeful creative
  • Russ Fowler

  /  February 14, 2019

Meet Derse’s Own Mixologist, of Mixed Reality that is, Adam Carnes!

Derse

Don’t miss out on the opportunity to learn how trade show experiences that mix virtual and augmented reality can result in captivating and memorable engagement.

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  • Adam Carnes
  • augmented
  • brand
  • engagement
  • EXHIBITORLIVE
  • experience design
  • memorable
  • Mixed Reality
  • trade show
  • virtual

  /  January 30, 2019

Derse Makes Wisconsin 75!

Derse

In celebration of the 2018 Wisconsin 75 a recognition breakfast was held at Northwestern Mutual. John Schlifske, Northwestern Mutual CEO, delivered a powerful keynote on the importance of linking technology and talent investments to drive innovation in Milwaukee.

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October 26, 2018

Is it raining vendors during your RFP season?

Derse

Issuing an effective RFP is a time intensive undertaking that requires planning and experience which = time, lots of time. Effective and efficient communication when choosing the right partner for your trade show and event needs can help save you time.

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 10, 2018

Be Sure You’re Getting the Smartest Spend with Your RFP

Derse

Don’t fall for hidden costs, make sure you’re comparing “apples to apples.”

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 3, 2018

Are You Being S.M.A.R.T. With Your RFP Objectives?

Derse

We often see companies omit elements of smart objectives but we recommend always be S.M.A.R.T when it comes to defining your program objectives.

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July 30, 2018

It’s Not About What It Is… It’s About What It Can Become

Derse

“Change the way things are. It (the seed) may seem small and insignificant. It’s not about what it is but what it can become.” – The Lorax

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  • engagement
  • Exhibit
  • healthcare marketing
  • Marketing Environments
  • ROI
  • Strategic marketing

  /  July 30, 2018

The 5 Essential Components of an Effective RFP

Derse

French philosopher Voltaire once wrote, “Judge a man by his questions rather than by his answers.” Turns out that when it comes to writing requests for proposals, truer words were never spoken. Real dollars are on the line when searching for the right trade show and events partner. Before selecting your partner be sure to ask the right questions in your RFP.

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  • Derse
  • Environments
  • events
  • Exhibit
  • experiential marketing
  • RFP
  • strategy

  /  June 8, 2018