5 Ways Architectural Design Can Make You Stand Out at CES

Derse

The world’s largest gathering in the consumer electronics industry, the Consumer Electronics Show, brings together more than 4,000 exhibitors under one roof. With close to 200,000 attendees, having a booth that stands out and demands attention is critical.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  July 12, 2018

The 5 Essential Components of an Effective RFP

Derse

French philosopher Voltaire once wrote, “Judge a man by his questions rather than by his answers.” Turns out that when it comes to writing requests for proposals, truer words were never spoken. Real dollars are on the line when searching for the right trade show and events partner. Before selecting your partner be sure to ask the right questions in your RFP.

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  • Derse
  • Environments
  • events
  • Exhibit
  • experiential marketing
  • RFP
  • strategy

  /  June 8, 2018

A Word with the Experts

Derse

At Derse, we are passionate about the RFP process and take the time and effort to provide a comprehensive solution that helps the client make an informed decision. Our dedicated RFP team takes each RFP in stride, responding to the best of their abilities, and ultimately showcasing why Derse is a strong partner.

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  • exhibits
  • expert
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • partner
  • process
  • proposal
  • RFP
  • strategy
  • trade shows
  • vendor

  /  June 1, 2018

Best of Both Worlds: Bringing Human Connection to Another Dimension

Derse

Ever hear of the Flintstones? What about the Jetsons? Fun fact, the Flintstones and the Jetsons were made by the same producer. That’s right, she told the story of human connection from the stone age to space ships. Who would have thought decade old cartoons could be relevant to face-to-face marketing? Just as Fred’s prehistoric ride morphed into George’s flying space ship, the world of mixed reality has slowly begun to creep into the way we consume content and engage with others.

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  • AR
  • augmented reality
  • Customer experience
  • Derse
  • exhibits
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • Mixed Reality
  • MR
  • purposeful creative
  • Technology
  • trade show
  • trade shows
  • Virtual reality
  • VR

  /  May 3, 2018

The Value of The Fully Connected Customer: Part Two

Derse

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss investing in emotional touchpoints to drive connections.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 13, 2018

The Value of The Fully Connected Customer: Part One

Derse

What if emotional motivators inspired your event strategy? We discuss the value of connecting with customers on an emotional level.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 9, 2018

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017