Monumental Collaboration Leads to Monumental Recognition

Derse

Carrier, a leading global provider of innovative HVAC, received ABPM’s award for World Class in Center Design and a special Innovation Award for sustainability.

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  • briefing center
  • briefing program
  • Marketing environment
  • selling environment

  /  April 23, 2019

Monumental Collaboration Meets Monumental Results

Derse

2019 marks a decade of attendance for Derse and as a Platinum Sponsor, we’re excited to host the 2019 newcomer’s reception, where we have the opportunity to welcome and orient the newest members to the association.

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  • ABPM
  • briefing association
  • briefing center
  • briefing program
  • conference
  • Environments
  • experiences
  • program manager
  • Spring Conference
  • Washington DC

  /  March 21, 2019

Tipping the Scales – Why Portfolio Planning is Important at Any Level

Derse

Derse’s Portfolio Planning team supports you in making informed decisions across all aspects of your face-to-face program. Whether you need one or all of your trade shows evaluated, we have the tools to assess your program regardless of scope and scale.

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  • client strategic services
  • Portfolio Planning
  • ROI
  • trade show program
  • trade show program tool

  /  March 21, 2019

Do You Have a Handle on Your Social Media?

Derse

Not all social channels can accomplish the same goals, reach the same audience, or drive the same content. When talking pre-show, at-show, and post-show social support, it should be a best practice to consider the different social platforms available.

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  • blogging
  • Environments
  • events
  • exhibits
  • Lead Generation
  • social
  • social media
  • social media apps
  • social media marketing
  • social media strategy
  • what is social media

  /  February 22, 2019

Taghleef… A Tale of Funding Improvement

Derse

In 2017, Taghleef, a leading supplier of specialty and high-performance films for packaging, labels, industrial, and graphic art applications, connected with Derse at ExhibitorLIVE, the professional development conference for trade show and corporate event marketing. What started as a casual conversation gradually turned into a successful partnership.

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  • budget
  • cost savings
  • Exhibit
  • Funding improvement
  • refresh
  • rental solution

  /  February 21, 2019

Derse’s Favorite Impression – The Lasting One!

Derse

Don’t miss out on a story-filled session celebrating the emotional power of impression. Russ Fowler, VP Marketing Environments, and Pete Riddell, Executive Creative Director, examine the role (and quantifiable value) emotion plays in the customer experience.

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  • Customer experience
  • emotion
  • Environments
  • events
  • Exhibit
  • EXHIBITORLIVE
  • EXHIBITORLIVE 2019
  • Impression
  • Lasting
  • Pete Riddell
  • purposeful creative
  • Russ Fowler

  /  February 14, 2019

Meet Derse’s Own Mixologist, of Mixed Reality that is, Adam Carnes!

Derse

Don’t miss out on the opportunity to learn how trade show experiences that mix virtual and augmented reality can result in captivating and memorable engagement.

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  • Adam Carnes
  • augmented
  • brand
  • engagement
  • EXHIBITORLIVE
  • experience design
  • memorable
  • Mixed Reality
  • trade show
  • virtual

  /  January 30, 2019

Exhibits, Events, and… What?

Derse

We’re in the business of exhibits, events, and environments but we often get asked, “what do you mean by environment?” Learn more about the different types of Marketing Environments Derse brings to life and read on for our three best practices when creating a strong Marketing Environment.

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  • CommScope
  • Customer experience
  • Environments
  • Executive Briefing Center
  • experience
  • Experience & Innovation Centers
  • lobby
  • UTC
  • Verizon

  /  October 16, 2018

The Association of Briefing Program Managers comes to Milwaukee

Derse

An Executive Briefing is a highly customized and customer-centric dialogue. It usually takes place between decision makers from your highest potential clients or accounts and subject matter experts from your company. The conversation is meant to build a deeper understanding of your customers’ business and needs.

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  • briefing center
  • briefing program
  • Marketing environment
  • strategy

  /  October 16, 2018

Is it raining vendors during your RFP season?

Derse

Issuing an effective RFP is a time intensive undertaking that requires planning and experience which = time, lots of time. Effective and efficient communication when choosing the right partner for your trade show and event needs can help save you time.

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  • b2b marketing
  • event strategy
  • Exhibit marketing agency
  • ROI
  • trade show

  /  August 10, 2018