Best of Both Worlds: Bringing Human Connection to Another Dimension

Derse

Ever hear of the Flintstones? What about the Jetsons? Fun fact, the Flintstones and the Jetsons were made by the same producer. That’s right, she told the story of human connection from the stone age to space ships. Who would have thought decade old cartoons could be relevant to face-to-face marketing? Just as Fred’s prehistoric ride morphed into George’s flying space ship, the world of mixed reality has slowly begun to creep into the way we consume content and engage with others.

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  • AR
  • augmented reality
  • Customer experience
  • Derse
  • exhibits
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • Mixed Reality
  • MR
  • purposeful creative
  • Technology
  • trade show
  • trade shows
  • Virtual reality
  • VR

  /  May 3, 2018

The Value of The Fully Connected Customer: Part Two

Derse

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss investing in emotional touchpoints to drive connections.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 13, 2018

The Value of The Fully Connected Customer: Part One

Derse

What if emotional motivators inspired your event strategy? We discuss the value of connecting with customers on an emotional level.

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  • Customer experience
  • Derse
  • Environments
  • events
  • Exhibit
  • experiential
  • experiential marketing
  • F2F
  • Face-to-face
  • Face-to-Face Marketing
  • industry
  • purposeful creative
  • trade show
  • trade shows

  /  April 9, 2018

Determining if an Event is Worth Your Investment

Derse

Whether you’ve been invited to participate in an established event or are interested in hosting your own, before you jump on the train, it’s important to look at what your potential ROI will be and if it’s worth your brand’s time and money.

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  • brand reach
  • events
  • lead capture
  • Lead Management

  /  December 7, 2017

5 Ways Architectural Design Can Make You Stand Out at CES

Derse

With close to 200,000 attendees at CES, having a booth that stands out and demands attention is critical. Pulling from our experience, we’ve compiled five ways that using architectural design can make your brand stand out.

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  • CES
  • exhibits
  • trade show
  • trade shows

  /  November 27, 2017

The Value Publishers See in Experiential Marketing

Derse

A recent Digiday article delves into why publishers like The New York Times are investing in the power of experiences. The publishing industry was forced to adapt to the advent of the internet. It only makes sense that, looking ahead to the future, publishers are investing in the next avenue of connecting with audiences: experiential marketing.

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  • Environments
  • events
  • exhibits
  • purposeful creative

  /  November 17, 2017

Measuring Experiential Marketing ROI

Derse

We understand the power interactions can have on consumers, how they make connections, and how we gain information on customer needs. Here’s how you can gauge the ROI of your experiential marketing.

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  • experiential marketing
  • Face-to-face
  • strategy

  /  November 13, 2017

Event Marketer Names Derse on 2017 Fab 50 List

Derse

The Fab 50 is the only editorial listing of the top exhibitors and fabricators serving the event and trade show industry across North America. We’re proud to be on the list once again.

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  • awards
  • exhibits
  • Fab 50
  • Fabrication

  /  September 5, 2017

Marketing Environments: Advance Your Story, Brand and Sales

Derse

Your environment is your home court advantage. It’s your opportunity to engage your audience on your terms.

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July 21, 2017

Marketing Environment: UNLV Rebels Mendenhall Center

Derse

Derse designs a sleek, powerful marketing environment that commemorates the Runnin’ Rebels basketball dynasty.

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  • Marketing Environments
  • Sports Marketing
  • UNLV

  /  June 21, 2017