Convergence in the Travel Industry: A GBTA 2017 Recap

AUTHOR: Derse  /  July 31, 2017

CATEGORY: ExhibitsIndustry

Last week, 7,000 attendees gathered in Boston, Massachusetts to attend the Global Business Travel Association (GBTA)’s 2017 Convention. Eighty-eight percent of attendees found value in this year’s event, but if you weren’t able to attend, GBTA has video highlights and an itinerary of the event’s educational sessions posted on their site to help you build upon your business travel management fundamentals.

As for us, Derse is proud to have represented an exceptional group of clients at this year’s show, pictured below.


Sabre 20x20 Sabre GBTASabre Conference Room

Star Alliance

Star Alliance GBTA

United Airlines

United Airlines GBTA

We hope all who attended GBTA feel connected and caught up on the latest global business travel trends – we look forward to what 2018 brings.

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BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.