Events: Conversations that Spark Customer Action

AUTHOR: Derse  /  June 30, 2017

CATEGORY: EventsProduction

When evaluating events, it’s not enough that everything ran on schedule or that attendance was “good.” You’re not picking up the tab for “good.” You need to know that the dollars you spend are worthwhile investments. With the right approach, you can shift your focus from having a good time to getting more for your money. Here are snapshots of how we’ve brought accountability to client events.

Cerner: 12% increase in partner participation and 8% increase in partner attendance

AmerisourceBergen: Sales leads doubled from previous year

Tridium: Attendance up 30% from previous event

Phillips 66: More than 1,100 leads generated

Derse thinks beyond hors d’oeuvres to focus on growing your business through your event. When you think of events as a way to advance important customer relationships, you can anticipate a greater return.

Related Links
10+ Year of Customer Appreciation at MRO Americas
Case Study: How to Plan a Product Launch Event

  • Case Studies
  • Client
  • events
  • Marketing Events



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.