Events: Conversations that Spark Customer Action
AUTHOR: Derse / June 30, 2017
When evaluating events, it’s not enough that everything ran on schedule or that attendance was “good.” You’re not picking up the tab for “good.” You need to know that the dollars you spend are worthwhile investments. With the right approach, you can shift your focus from having a good time to getting more for your money. Here are snapshots of how we’ve brought accountability to client events.
“Shift your focus from having a good time to getting more for your money.”
Derse thinks beyond hors d’oeuvres to focus on growing your business through your event. When you think of events as a way to advance important customer relationships, you can anticipate a greater return.
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