EventTech Announces 2017 Speaker Lineup

AUTHOR: Derse  /  July 27, 2017

CATEGORY: EventsPurposeful Creative

EventTech, produced by Event Marketer, is the world’s largest marketing conference and exposition on event technology. You’ll find the most comprehensive educational curriculum on social media and interactive engagement, and get your hands on more than 500 technologies to test-drive. Check out the 2016 recap video for a taste of what you can expect.

This year, EventTech will be held at The Paris in Las Vegas from November 13-15. They just released their full program and speaker lineup which includes Derse Executive Creative Director, Pete Riddell. Pete leads the Customer Experience and Storytelling group at Derse and in true Pete (and Derse) fashion, his session will be going against the grain:

The session, Leveraging Human Emotion in a Digital World, is a “high-tech cool-down” that will shift gears to explore the value of human emotion. We’re now in an age where drones hover over our heads and we can traverse virtual dimensions. But when it comes to successful experience design, even the most seductive digital and technical engagements can lack in genuine human connection. Don’t get us wrong – we’re just as excited for the next technology to inspire customer engagements, but the danger of over-digitalization is also a real thing. Attendees will learn how to embrace technology without compromising the human connection.

If you want to learn more about using social media and technology to enhance live experiences, don’t miss EventTech. Register today and we hope to see you there!

Related Links
The Proof Behind Experiential Marketing 
Derse Named in Event Marketer’s Fab 50 List



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.