February Means Fashion – Meet Chris

AUTHOR: Derse  /  February 8, 2017

CATEGORY: EnvironmentsExhibitsIndustryProduction

February is known for New York Fashion Week, but it’s also the month for the country’s largest fashion trade shows. MAGIC Market Week takes place February 21-23. Simultaneously held at Mandalay Bay and Las Vegas convention centers, attendees will find the latest in apparel, footwear, accessories and manufacturing. Additionally, Liberty Fashion & Lifestyle Fairs, also in Las Vegas, takes place February 21-22 at the Sands EXPO. After that, most of the fashion brands have three days to pack up and ship off to New York for Coterie from February 27-March 1 at the Javits Center.

Sounds like a whirlwind, but we’ll be there to cover the scene. This series follows Senior Account Executive, Chris Thornton, and his team as they execute 19 different exhibits between two convention centers during this 10-day span. On top of that, they’ll also execute a permanent installation for a SoHo shop.

“We know how to design for designers, and that’s the important first step,” says Chris. “Fashion is a fast-moving industry, and the brands are always looking to stay ahead of the trend curve.”

Chris manages an extensive portfolio of some of today’s largest fashion and consumer brands. Top image-conscious brands look to Chris and his team for their depth of experience within both the fashion and trade show industries. Service and execution are critical, especially for fashion clients, and that’s why most brands seek Chris’ help.

“Believe it or not, we start planning only two months before the show when we get the first set of information from our clients. The fashion industry is fast-paced and last-minute, so most of our clients don’t have time to focus on the shows until then.” Chris describes how new seasonal product lines are usually revealed for the first time at these trade shows, so everything is a rush to the finish line. “In some instances, the fashion campaigns you see in print magazines or on social media are shot seven days before the trade show. That means we don’t get the files until a few days before the show to print, and from there, its blasted all over the world.”

When details change in a New York minute, how do Chris and his team keep up? Derse’s six full-service locations, spanning from east to west, is suited for the demands of the fashion industry. Even at the eleventh hour. Chris’ team works endless hours to ensure accuracy and attention to detail.

Stay tuned for updates from Chris here on our blog.

Quick Turnaround for 3×1 in NYC



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.