How Premium Simplicity Won Derse Best of Show at EXHIBITORLIVE 2016

AUTHOR: Derse  /  May 3, 2016

CATEGORY: EventsExhibitsIndustryPurposeful CreativeStrategy

As the face-to-face marketing industry grows, trade show attendees have been inundated with the industry clutter and trendy strategy messaging. Exhibitors are shouting and telling attendees how to create a successful program. However, Derse believes it’s time for attendees to be heard. It’s time we listen to them.

Inspired by this truth, we used this idea as the foundation of our exhibit experience at EXHIBITORLIVE 2016, the industry’s top-rated conference and exhibition for trade show and corporate marketing.

Our exhibit concept, ASPI[RE], evoked meaningful two-way conversation that would help attendees aspire and reimagine their current marketing program. Derse staff asked attendees: “If you could aspire to do one thing better with your face-to-face marketing program, what would it be?” Derse’s exhibit acted as a distinct, relaxed atmosphere where Derse could empathize with their audience’s needs. They also welcomed visitors to a communal table where Derse staff listened and served their own [RE]LAX and [RE]THINK vintage wines to queue up case studies about how they helped six existing clients. True to brand consistency and multiple touchpoints of a customer’s journey, ASPI[RE] also reinforced the December 2015 launch of the new Derse website and was also incorporated into the design and experience of the Derse client event.

With 284 exhibitors, including 27 other large exhibitors at EXHIBITORLIVE 2016, Derse’s understated sleek and simplistic exhibit still stood out from the crowd. We are thrilled to share that we were named Best of Show: Large Booth!

One of the judges remarked, “I chose Derse because of the style of the booth, the concept, the overall layout and the welcome ‘home’ feeling I received as I entered.” He continued, “although staff is not included as part of my criteria for judging, Derse staff won me over. It was like being at home in a very ‘no pressure’ environment.”

Our intent was to celebrate face-to-face as the purest vintage of marketing and we’re proud that message was clearly communicated to and embraced by attendees who visited our exhibit. This award inspires us to continue our Smarter Wins approach in keeping our brand and our client solutions honest and simple.


  • best of show
  • Best of Show 2016
  • exhibits
  • purposeful creative
  • strategy
  • Tradeshow



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.