Turn Lead Data Into Action


CATEGORY: EventsExhibitsIndustryStrategy

Design & Construction Week (DCW) features the co-location of the NAHB International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS). The annual event brings together over 80,000 design and construction professionals and gives exhibitors immediate access to attendees with extreme purchasing impact and buying power. However, access to this volume of people is futile without a lead management strategy.

This whitepaper identifies three tactics with examples on how to turn lead data into action.

Download the Whitepaper



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.