The Value of the Fully Connected Customer

Derse

Pete Ridell, Executive Creative Director, is a true “Wandmaster” at Derse. He masterfully pulls together the importance of emotional behavior from some super smart people that on the surface have nothing to do with the event industry, yet may have EVERYTHING to do with the event industry. Hold on to your broomsticks as he weaves you through a magical wizarding journey illustrating why, as experience designers and marketers, we can learn and be inspired by everyday (and not so-everyday) experiences.

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April 9, 2018

Augmented Reality Fujifilm at RSNA

Derse

With the healthcare industry evolving and the oversaturation of health-related products on the market, healthcare companies and hospitals are turning to experiential marketing to reach out to patients. At RSNA, Fujifilm needed to maximize their face time with their customers and prospects. With an open design concept and an attractive engagement, Fujifilm exceeded their expectations with the longest dwell times they’ve ever had. Find out how.

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March 7, 2018

Choosing the Right Trade Show for Your Business

Derse

“Because we go every year” is never a reason. Portfolio Planning helps you re-evaluate your trade show schedule (and any other sponsorship or event opportunities) against your marketing objectives. See how See how Portfolio Planning helped MPI Research reach their intended audience and achieve the following: Earn $4 million in revenue, attribute to their new face-to-face marketing program Save $200,000 which they used to self-fund their strategic investment Establish a lean, mean face-to-face marketing strategy that maximizes your investment Download the Case Study

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March 5, 2018

Expand Market Reach with Rental Exhibits

Derse

U by Moen

Hot off a product launch, Derse helped Moen, the #1 faucet brand in North America, identify a new show outside their industry to attend. The problem: the secured footprint was drastically different than their customized booth. Take a look at how Derse created a powerful selling environment for Moen using custom rental systems. Download the Case Study

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March 2, 2018

How to Double Leads with Design

Derse

Metrie wanted to showcase their new Then & Now Finishing Collections™ in a way that would help attendees grasp ideas and inspiration as well as product knowledge. Their previous exhibit through another agency was built almost completely on-site, requiring full crews to work three shifts over the course of three days. This was an incredibly expensive and stressful way to build. Metrie turned to Derse for their innovative design and construction practices with the hope to improve the quality of the look of their exhibit and also lower the cost of the install. This case study details how Derse improved the look of Metrie’s exhibit, lowered costs, and drove results. Download the Case Study

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March 2, 2018

Stand Out Design Engages International Audience Vitamix at Ambiente 2017

Derse

Whether you’re exhibiting domestically or internationally, design speaks to an attendee’s eyes, heart, and mind. This makes the show floor the perfect opportunity to debut your rebrand with stunning creative – leaving attendees with a mental image of your new brand that goes beyond the event. With a new rebrand on the horizon, Vitamix understood the importance of perfecting the design of their new international exhibit. Find out how Derse combined the company’s established brand values with new brand design to create a memorable brand relaunch at Ambiente 2017.

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January 19, 2018

How to Write a Face-to-Face Marketing Plan

Christian Paschke

Face-to-face (F2F) marketing is among the most significant budget line items for marketing spend. Yet unlike their counterparts who oversee other marketing channels, such as advertising, public relations, and digital content, few F2F program owners have an annual strategic plan tied to company business goals and key strategic initiatives. Instead, the legacy trade show and event schedule acts as the “plan”, often fueling the perception that trade shows are tactical necessities with limited proof of results. Making the effort to develop a F2F marketing plan will ensure your program is strategically aligned and elevate its importance within the organization. Derse’s white paper guides you through the process of creating a strategic face-to-face marketing plan in four steps. Download the White Paper

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October 3, 2017

Branded House Vs. House of Brands

Derse

Branded House or House of Brands? It’s a question exhibit managers will increasingly face as their firms’ merger and acquisition activity continues to rise.

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May 23, 2017

How Trade Show I&D Experts Manage the Unexpected

Derse

This case study follows Derse at HIMSS 2017 in our race against the clock to finish installation work that was supposed to be done by the convention center. Read on to see how we completed 30 hours worth of work in just eight hours with our: Trusted network of on-site I&D partners Negotiations with convention center show management services Dedicated on-site management team   Download Managing the Unexpected: Samsung at HIMSS 2017 now. Download the Case Study

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May 15, 2017

Four Trends in Fashion Trade Shows

Derse

How Fashion Brands Embrace Exhibit Design outlines the four trends we’re seeing across exhibit materials, architecture, customer experience and influencer engagement in the fashion industry. Download the Article

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April 26, 2017