Trade Show Survival Kit
AUTHOR: Derse / July 13, 2017
It’s showtime. You’ve planned for months – the design is perfect, your exhibit is set up, and staff members are armed and ready. But are you prepared to encounter little setbacks that might pop up? Create a DIY survival kit for some extra reinforcement – we recommend these handy, compact essentials:
- Portable charger – We’ve all been there before: you’re expecting an important call or trying to schedule a meeting via text and your phone battery is at two percent. A portable charger can save you from missing out on communication with your team.
- Swiss Army Knife – There’s a reason that most Boy Scouts are armed with a Swiss Army Knife. This all-encompassing tool can account for anything from cutting the packaging of your giveaways to using the attached USB to load your display monitors to re-tightening any loose fittings with the screwdriver component.
- Ibuprofen – Bright lights. Running around. Being on your feet all day. It’s better to be safe than sorry. Bring a pain reliever to alleviate the symptoms and help you get back into action.
- Water and a snack – You’re bound to become dehydrated and experience hunger during set-up and conference hours. Save time by avoiding those long concession lines. Bring a reusable water bottle and a protein-packed snack that you can eat on your feet.
- Hand sanitizer – Helping out with exhibit set-up is bound to accompany some dirt and grime. With hand sanitizer or another cleaning solution in tow, you’ll always be ready to meet and greet clients and prospects with clean hands.
What’s in your trade show survival kit? Derse has ours packed and ready to go!
- Business cards – Some marketers leave a stack at the exhibit for prospects to pick up (or even worse, plain forget), but you should always have extras on hand. Pack emergency back-ups of your team’s business cards to guarantee you won’t find yourself without.
- Band aids – Like any good first aid kit, your survival kit should hold similar items in case of injury. Having band aids, bandages and surgical tape on hand will help you and your team clean up any scrapes, literally.
- Gum or mints – A long show day equals long hours, meals on the go, and no time to refresh in your hotel room. Bring a pack of gum or mints to counteract the effects that a conference – or a slice of pizza – can have on you.
A few other essentials you should consider packing: eye drops and extra contact lenses, Shout Pens for stains, Anti-Blister Balm to help you break in new shoes, and duct tape for fast repairs. Use this list as a foundation for building your own survival kit, and remember to change out items as you figure out what circumstances you encounter the most.
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- show floor first aid kit
- Trade show survival kit