Verizon Digital Media Services

A growing international program through trusted partners, creative design, and relentless account management.

Client

Solution

Industry

Project Brief

Verizon Digital Media Services (VDMS) attendance over the last three years paints a picture of the power Derse has with our international network of partners.

Strategies

Purposeful Creative
Program Management

Verizon Digital Media Services (VDMS) attendance over the last three years paints a picture of the power Derse has with our international network of partners.

Derse’s Netherlands partner priced and built the design for VDMS’ IBC 2015 5m x 10m exhibit. After the show, VDMS loved the exhibit so much they wanted to store it, rather than build and burn (the standard international method). In preparation for IBC 2016, the dedicated Derse designer made small design alterations from the 2015 booth to have a fresh look while maintaining the same brand feel and consistency.

Pictured: VDMS IBC 2015 5m x 10m Exhibit

By storing the booth and simply refreshing components, Derse saved VDMS approximately 15% by re-using many existing components. After IBC 2016 closed, the exhibit went back to our partner in the Netherlands to be stored.

Pictured Above: VDMS IBC 2015 and 2016 5m x 10m Exhibit

For IBC 2017, Verizon dramatically increased their booth size to 10m x 11m, meaning a new booth environment, design and components. Derse’s designer evaluated the custom components from previous years and incorporated rental properties into a new exhibit for debut. With Derse’s vast partners, we were able to obtain multiple quotes in various countries to find the most cost-efficient partner with regard to materials, labor, location and shipping.

Pictured Above: VDMS IBC 2017 10x11 Exhibit

Over the years, the VDMS brand had a consistent look and feel because Derse recognizes the importance in designing the exhibit in-house using designers who are well-versed with your program and properties and building the exhibit overseas where it is more cost efficient. Through our trusted partners, strong creative design and relentless account management, we are continuing to grow the Verizon Digital Media Services program.

Design here and build there.

Pictured: VDMS IBC 2019 10x10m Exhibit