Validate your face-to-face investment.
We help you gain a better understanding of how best to invest your face-to-face marketing budget and reach your desired business goals.
Our strategic services team is here to keep you on strategy, at optimal performance, and well-informed about how and where to achieve quantifiable success in your face-to-face marketing efforts.
Our in-house strategists:
Our strategic services are customized based on what your brand needs, including:
We collaborate and foster focused discussions with key sales and marketing stakeholders in your organization to lay the foundation and set the marketing strategy for your face-to-face program. Learn more about strategic summits.
We use primary research, stakeholder interviews, and our industry knowledge to create an “ideal show profile” tailored to your company’s objectives. Then, we recommend the right trade shows, tactics, and presence you should invest in to achieve the most positive results using your allotted budget. Learn more about the importance of portfolio planning.
We evaluate your performance against competitors to see how your company measures up to the marketplace at a particular trade show. Learn more about the importance of competitive audits.
Our comprehensive and customized development program includes choreography, navigation, behavior expectations, interactive technology, and storytelling training. Ultimately checking staff engagement off your trade show checklist, and getting you ready to create the best connections and results on the trade show floor. Listen to our podcast on engagement training.
Get feedback from a diverse group of trade show attendees, delivering a richer understanding of how your exhibit experience impacted your customers and prospects.
We analyze your performance at a particular show through a variety of measurable factors and provide recommendations for improvement.
Are you struggling with collecting leads or measuring trade show effectiveness? Derse offers custom, flexible lead capture for unlimited users across your face-to-face program. Our platform allows you to spend less time managing leads and more time focusing on your trade show program.
Easy and Insightful. Our lead collection and management software has a brandable mobile app. It’s easy-to-use and focused on quick (and painless) capture of lead information while your staff engages with attendees.
We scrub and de-duplicate data, and can integrate it with your CRM or marketing automation platforms, allowing for quick, clean, easy access to actionable lead data and reports.
If you feel your face-to-face program could benefit from taking a more strategic approach, this podcast is for you!
A Tale of Two Exhibit Experiences
Staff training can mean the difference between an effective and mediocre trade show experience.