Strategic services

Validate your face-to-face investment.

ACHIEVE QUANTIFIABLE SUCCESS

We help you gain a better understanding of how best to invest your face-to-face marketing budget and reach your desired business goals.

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WE'LL GATHER THE INSIGHTS

Our strategic services team is here to keep you on strategy, at optimal performance, and well-informed about how and where to achieve quantifiable success in your face-to-face marketing efforts.

Our in-house strategists:

  • Develop and document a program strategy
  • Back creative ideas with data
  • Deliver post-program measurement and analysis
  • Make recommendations with your goals and budget in mind

TURN INSIGHTS INTO ACTION

Our strategic services are customized based on what your brand needs, including:
 

Strategic Summits

STRATEGIC SUMMITS

We collaborate and foster focused discussions with key sales and marketing stakeholders in your organization to lay the foundation and set the marketing strategy for your face-to-face program. Learn more about strategic summits.
 

Portfolio Planning

PORTFOLIO PLANNING

We use primary research, stakeholder interviews, and our industry knowledge to create an “ideal show profile” tailored to your company’s objectives. Then, we recommend the right trade shows, tactics, and presence you should invest in to achieve the most positive results using your allotted budget.  

VISUAL AND COMPETITIVE AUDITS

We evaluate your performance against competitors to see how your company measures up to the marketplace at a particular trade show.


 

Staff Training

STAFF ENGAGEMENT TRAINING

Our comprehensive and customized development program includes choreography, navigation, behavior expectations, interactive technology, and storytelling training. Ultimately checking staff engagement off your trade show checklist, and getting you ready to create the best connections and results on the trade show floor. Listen to our podcast on engagement training.

Exit Interviews

EXIT INTERVIEWS

Get feedback from a diverse group of trade show attendees, delivering a richer understanding of how your exhibit experience impacted your customers and prospects.




 

POST-SHOW RESULTS REPORT

We analyze your performance at a particular show through a variety of measurable factors and provide recommendations for improvement.


 



 

Lead Capture

DIGITAL LEAD CAPTURE

Are you struggling with collecting leads or measuring trade show effectiveness? Derse offers custom, flexible lead capture for unlimited users across your face-to-face program. Our platform allows you to spend less time managing leads and more time focusing on your trade show program.

Easy and Insightful. Our lead collection and management software has a brandable mobile app. It’s easy-to-use and focused on quick (and painless) capture of lead information while your staff engages with attendees.

We scrub and de-duplicate data, and can integrate it with your CRM or marketing automation platforms, allowing for quick, clean, easy access to actionable lead data and reports.

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Exhibits

Exhibits

We design, build, and manage trade show exhibits of all sizes.

View Exhibits

Purposeful Creative

Purposeful Creative

Spark customer interaction and stand out from your competition.

View Purposeful Creative

Program Management

Program Management

We manage the moving pieces to give you peace of mind. 

View Program Management