Strategic services

Validate your face-to-face investment.

ACHIEVE QUANTIFIABLE SUCCESS

Success in face-to-face marketing requires more than a visually stunning exhibit—it demands a well-thought-out strategy that drives measurable results. At Derse, our strategic marketing services go beyond the surface, combining data-driven insights, tailored trade show planning, and post-event analysis to maximize your ROI.

WE'LL GATHER THE INSIGHTS

Our strategic services team is here to keep you on strategy, at optimal performance, and well-informed about how and where to achieve quantifiable success in your face-to-face marketing efforts.

Our in-house strategists:

Develop and document a program strategy
Back creative ideas with data
Deliver post-program measurement and analysis
Make recommendations with your goals and budget in mind

FAQs
Strategy

Focus on events that align with your industry, audience, and goals—whether that’s lead generation, sales, or brand awareness. Look at attendee profiles, exhibitor lists, and past event reviews. Learn more about how to identify the right shows to attend here!

Yes, trade shows are worth the investment when they are strategically planned and effectively executed. The opportunity to be in-person with your target audience is the benefit that trade shows can bring and deliver on goals and objectives. Trade shows offer the opportunity to capture qualified leads, increase brand exposure, and further build relationships.

Trade shows offer unmatched opportunities to meet with qualified leads, showcase your brand, and connect face-to-face with your target audience, potential customers, and existing clients. Start with a visually engaging booth with a clear message, then use trained staff, live demos, interactive elements, and lead capture technology to attract and qualify attendees. Learn more about how to plan a successful trade show to generate leads.

Actively engaging attendees is a major part of collecting leads. This includes capturing their contact information through badge scanners, dedicated mobile apps, or business cards. Derse has in-house software and staff to effectively capture, manage, and report on leads generated from each of your trade shows. Learn more here.

To evaluate the success of a trade show, it is important to identify your relevant goals relating to ROI or ROO, nurturing relationships, educating attendees, generating brand awareness, scanning leads, hosting meetings, or dwell time. You can then compare these expectations to what you achieved at the show.

Booth staff should be qualified team members who are knowledgeable, professional, and personable to engage prospects and ultimately represent your brand. Learn more about how to choose the right team here!

TURN INSIGHTS INTO ACTION

Our strategic services are customized based on what your brand needs, including:

STRATEGIC SUMMITS

We collaborate and foster focused discussions with key sales and marketing stakeholders in your organization to lay the foundation and set the marketing strategy for your face-to-face program. Learn more about strategic summits.

PORTFOLIO PLANNING

We use primary research, stakeholder interviews, and our industry knowledge to create an “ideal show profile” tailored to your company’s objectives. Then, we recommend the right trade shows, tactics, and presence you should invest in to achieve the most positive results using your allotted budget. Learn more about the importance of portfolio planning.

VISUAL AND COMPETITIVE AUDITS

We evaluate your performance against competitors to see how your company measures up to the marketplace at a particular trade show. Learn more about the importance of competitive audits.

STAFF ENGAGEMENT TRAINING

Our comprehensive and customized development program includes choreography, navigation, behavior expectations, interactive technology, and storytelling training. Ultimately checking staff engagement off your trade show checklist, and getting you ready to create the best connections and results on the trade show floor. Listen to our podcast on engagement training.

EXIT INTERVIEWS

Get feedback from a diverse group of trade show attendees, delivering a richer understanding of how your exhibit experience impacted your customers and prospects.

POST-SHOW RESULTS REPORT

We analyze your performance at a particular show through a variety of measurable factors and provide recommendations for improvement.

DIGITAL LEAD CAPTURE

Are you struggling with collecting leads or measuring trade show effectiveness? Derse offers custom, flexible lead capture for unlimited users across your face-to-face program. Our platform allows you to spend less time managing leads and more time focusing on your trade show program.

Easy and Insightful. Our lead collection and management software has a brandable mobile app. It’s easy to use and focused on quick (and painless) capture of lead information with a simple badge scan while your staff engages with trade show attendees.

We scrub and de-duplicate data and can integrate it with your CRM or marketing automation platforms, allowing for quick, clean, easy access to actionable lead data and reports.

Strategic services