Tradeshow & Event Marketing Strategy & ROI

3 Reasons to Rent Your Trade Show Exhibit

Trying to cook up a successful exhibit but facing limitations in the planning process? At a time…

Making Your Trade Show Exhibit More Accessible

Simple changes to your trade show exhibit can allow for more accessibility, encouraging everyone to…

Who Should Staff Your Trade Show Exhibit

Learn which questions you need to ask to determine who should staff your trade show booth.

Effectively Communicate with Your Audiences on the Trade Show Floor

Learn how you can move trade show attendees along the purchasing path by providing them information…

Embracing Phones in Your Trade Show Strategy

Create an innovative trade show exhibit experience by creating a strategy for your attendees’…

Engaged Exhibit Staff = Engaged Attendees

Avoid these three staffing problems we see among trade show floor to increase attendee engagement.

To Rent or to Buy: A Timeless Dilemma

Regardless if you rent or buy, one thing must be present in both scenarios: a good partner who has…

Understanding Exhibit Cost Drivers: Where the Money Goes

The customer-facing and behind-the-scenes costs that make up a trade show budget.

Join Derse's Featured Speaker At EXHIBITORLIVE 2022

If you’re looking for new ways to transform your trade show program – join a Derse expert as they…

How are you threading the needle with your face-to-face marketing program?

At EXHIBITORLIVE 2021 we’ll show you how we’re helping our customers thread the needle of trade show…

Trade show schedule planning post COVID is a unique challenge. Here’s what to think about.

If your budget is tight, you’re looking to achieve better results, or you simply want to take…

A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing

Five observations that will influence trade show and event strategies as you incorporate a blended…

Three keys to unlock leads at a virtual event or trade show

Virtual trade shows provide significant opportunities to generate leads and build relationships.

Measuring the ROI of Virtual Events and Trade Shows

With some critical thinking, planning, and strategic alignment, you can successfully measure the ROI…

Mindful Virtual Event Measurement

Make the most of your virtual event investment by understanding what to measure, why it is…

Virtual Event Checklist: Ways to engage your audience before and after your virtual event.

Download our virtual event planning checklist to help you drive optimal attendance, engagement, and…

Sizing up the Competition: FAQs about Competitive Audits

Who does what where and why? We’ve got answers to your questions about competitive audits.

A Tale of Two Exhibit Experiences

Staff training can mean the difference between an effective and mediocre trade show experience.

Engage your customers with experiential marketing

Experiential marketing takes your company’s brand experience to the next level, helping you create…

Sponsorship Spend: Is it Worth it?

Sponsorships enable show organizers to offset their own operational costs, but for exhibitors, the…

Strategic Summits: Worth the Climb

Strategic summits can help target initiatives that matter the most to your face-to-face program by…

Why Portfolio Planning is Important at Any Level

Taking a more purposeful portfolio approach, you can bridge the gap between the trade shows you…

Is it Raining Vendors During Your RFP Season?

Issuing an effective RFP is a time-intensive undertaking that requires planning and experience which…

Make the Most of Trade Show ROI

Learn how to know if an event is worth your investment, and know the quality of content presented at…

Measuring Experiential Marketing ROI

Brands are turning toward experiential marketing to reach customers. we understand the power…