Blog

Research & Trends

Our inspiring and results-driven experiential marketing and trade show experts work to combine the most novel trends with proven strategies for the best possible results. Here, we share what we’ve learned from the latest research and our observations on current experiential marketing trends.

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3 Reasons to Rent Your Trade Show Exhibit

Trying to cook up a successful exhibit but facing limitations in the planning process? At a time…

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The Experience Economy: Making the Most of Your Audience’s Time, Attention, and Money

We connected with author Jim Gilmore and discussed how the elements he laid out in The Experience…

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Understanding Exhibit Cost Drivers: Where the Money Goes

The customer-facing and behind-the-scenes costs that make up a trade show budget.

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Join Derse's Featured Speaker At EXHIBITORLIVE 2022

If you’re looking for new ways to transform your trade show program – join a Derse expert as they…

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How to plan for your trade show during the pandemic

From booth design and spatial planning to on-time shipments, trade show and event planners are faced…

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What You Need to Know About the Return to In-Person Trade Shows

We’re unpacking the highlights from our webinar where we outline research and insights to help you…

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A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing

Five observations that will influence trade show and event strategies as you incorporate a blended…

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Virtual Product Demonstrations Will Be Crucial In 2021

Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.

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Survey Says: The biggest challenges facing trade show and event professionals right now are…

We surveyed hundreds of participants to understand how trade show and event teams are responding to…

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Three considerations to successfully plan for the return of in-person events

Ideas for event planners to create safe, comfortable, and engaging environments as they start…

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Lessons from CES 2020 – What to Know Before You go to Any Show.

CES, the Consumer Technology Show, launched us into a new year of trade shows. We went, we saw, and…

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Sponsorship Spend: Is it Worth it?

Sponsorships enable show organizers to offset their own operational costs, but for exhibitors, the…

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A Reflection on ExhibitorLIVE 2019

2019 marks the 21st year Derse has hosted a trade show experience at EXHIBITORLIVE, the professional…

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5 Ways Architectural Design Can Make You Stand Out at CES

The world's largest gathering in the consumer electronics industry, the Consumer Electronics Show,…

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The Value of the Fully Connected Customer: Part Two

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss…

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The Value of the Fully Connected Customer: Part One

What if emotional motivators inspired your event strategy? We discuss the value of connecting with…

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