Derse Blog Topic - Trade Show Exhibits

Making Your Trade Show Exhibit More Accessible

Simple changes to your trade show exhibit can allow for more accessibility, encouraging everyone to…

Who Should Staff Your Trade Show Exhibit

Learn which questions you need to ask to determine who should staff your trade show booth.

Derse Recognized for Creativity and Key Differentiators

Derse was awarded for our creativity and key differentiators in designing and executing trade show…

Effectively Communicate with Your Audiences on the Trade Show Floor

Learn how you can move trade show attendees along the purchasing path by providing them information…

Captivate Your Ideal Audience: Generational Marketing for Your Trade Show Program

Learn how to catch the attention of Gen Z, Millennials, and Gen X at your trade shows.

The Nuances of Healthcare Exhibit Design

Learn how to navigate the obstacles of trade shows in the healthcare and pharmaceutical industry.

Embracing Phones in Your Trade Show Strategy

Create an innovative trade show exhibit experience by creating a strategy for your attendees’…

The Experience Economy: Making the Most of Your Audience’s Time, Attention, and Money

We connected with author Jim Gilmore and discussed how the elements he laid out in The Experience…

Engaged Exhibit Staff = Engaged Attendees

Avoid these three staffing problems we see among trade show floor to increase attendee engagement.

To Rent or to Buy: A Timeless Dilemma

Regardless if you rent or buy, one thing must be present in both scenarios: a good partner who has…

Understanding Exhibit Cost Drivers: Where the Money Goes

The customer-facing and behind-the-scenes costs that make up a trade show budget.

Join Derse's Featured Speaker At EXHIBITORLIVE 2022

If you’re looking for new ways to transform your trade show program – join a Derse expert as they…

How are you threading the needle with your face-to-face marketing program?

At EXHIBITORLIVE 2021 we’ll show you how we’re helping our customers thread the needle of trade show…

How to plan for your trade show during the pandemic

From booth design and spatial planning to on-time shipments, trade show and event planners are faced…

Trade show schedule planning post COVID is a unique challenge. Here’s what to think about.

If your budget is tight, you’re looking to achieve better results, or you simply want to take…

What is a hybrid event?

Taking a blended approach of your in-person and virtual strategies to create an overall richer…

What You Need to Know About the Return to In-Person Trade Shows

We’re unpacking the highlights from our webinar where we outline research and insights to help you…

A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing

Five observations that will influence trade show and event strategies as you incorporate a blended…

Three keys to unlock leads at a virtual event or trade show

Virtual trade shows provide significant opportunities to generate leads and build relationships.

Virtual Product Demonstrations Will Be Crucial In 2021

Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.

How to Maximize Your Virtual Healthcare Conference Presence

In a world where one size fits one, healthcare marketers’ strategy for virtual success is critical.

Is Next Year’s Virtual CES A Good Fit For Your Marketing Program?

Why you may want to consider virtually exhibiting at the upcoming all-digital CES.

A glass-half-full approach. Four ways to positively integrate health and safety precautions into your event engagement strategies.

Planning for event safety at post-COVID-19 events and trade shows

Survey Says: The biggest challenges facing trade show and event professionals right now are…

We surveyed hundreds of participants to understand how trade show and event teams are responding to…

Three considerations to successfully plan for the return of in-person events

Ideas for event planners to create safe, comfortable, and engaging environments as they start…

A Guide to Virtual Exhibits

Trade show canceled or going online? Get the most out of your trade show investment by going…

Creating perfect harmony – trade shows and environments

Four ways to get started harmonizing your company’s trade shows and environments.

Getting started with a virtual exhibit, event, or conference

Virtual experiences allow you to stay connected with your audience.

Derse fabricates structures for COVID-19 Alternative Care Facility in Southeastern Wisconsin

Derse built and installed 530 field hospital rooms for COVID-19 alternative care facility at…

Derse Recognized As Thought Leader By Exhibitor Media Group

Derse wins top category honors in Thought Leadership and Industry Participation

Sizing up the Competition: FAQs about Competitive Audits

Who does what where and why? We’ve got answers to your questions about competitive audits.

A Tale of Two Exhibit Experiences

Staff training can mean the difference between an effective and mediocre trade show experience.

Lessons from CES 2020 – What to Know Before You go to Any Show.

CES, the Consumer Technology Show, launched us into a new year of trade shows. We went, we saw, and…

Engage your customers with experiential marketing

Experiential marketing takes your company’s brand experience to the next level, helping you create…

Making Your Experience Matter at CES 2020

Take a pragmatic approach and make your experience matter when attending CES 2020.

Derse wins EXHIBITOR Magazine’s 22nd Annual Sizzle Award for Top Integrated Program

See how Derse won EXHIBITOR Magazine's Sizzle Award

Mondelez: A Story of Sweetly Snack-Tastic Success!

The Sweets and Snacks Expo is THE annual trade show highlighting some of the best sweets and snacks…

How Effective Are Your RFPs?

Issuing an effective RFP for your trade show and events partner is a time-intensive undertaking that…

Sponsorship Spend: Is it Worth it?

Sponsorships enable show organizers to offset their own operational costs, but for exhibitors, the…

Derse Receives Three Industry Awards

Derse is honored to receive three industry awards.

Dometic's Journey to Best-in-Show

Dometic was searching for a way to disrupt the ordinary while still providing a memorable…

Strategic Summits: Worth the Climb

Strategic summits can help target initiatives that matter the most to your face-to-face program by…

Why Portfolio Planning is Important at Any Level

Taking a more purposeful portfolio approach, you can bridge the gap between the trade shows you…

A Reflection on ExhibitorLIVE 2019

2019 marks the 21st year Derse has hosted a trade show experience at EXHIBITORLIVE, the professional…

Taghleef: A Tale of Funding Improvement

Taghleef, a leading supplier of specialty and high-performance films for packaging, labels,…

Best of Both Worlds: Bringing Human Connection to Another Dimension

Virtual reality, mixed reality, and augmented reality technology is increasing in usage across trade…

Brand Connections by Design: SentinelOne at RSA

Deemed, “One of the coolest security startups of 2014,” SentinelOne headed into RSA Conference, one…

Is it Raining Vendors During Your RFP Season?

Issuing an effective RFP is a time-intensive undertaking that requires planning and experience which…

5 Ways Architectural Design Can Make You Stand Out at CES

The world's largest gathering in the consumer electronics industry, the Consumer Electronics Show,…

The Value of the Fully Connected Customer: Part Two

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss…

The Value of the Fully Connected Customer: Part One

What if emotional motivators inspired your event strategy? We discuss the value of connecting with…

Make the Most of Trade Show ROI

Learn how to know if an event is worth your investment, and know the quality of content presented at…

Measuring Experiential Marketing ROI

Brands are turning toward experiential marketing to reach customers. we understand the power…

What We Mean by Complete Face-to-Face Marketing

Any exhibit house can build, store and manage exhibit and event programs, but that’s a limited view…