Whether you rent or buy your trade show booth depends on how often you attend and exhibit. Renting is ideal for one-time or infrequent events, while buying can be more cost-effective for more robust programs. Custom booths also offer more flexibility for branding and design over time. You can also opt for a hybrid approach combining custom elements with rental properties to supplement certain shows that might have a larger footprint. Building or renting properties for trade show programs can be approached in various ways and we recommend consulting with us to determine the most appropriate approach to help you maximize your budget while achieving your goals. Learn more about which is right for you here. 

In order to budget for your upcoming trade show, you’ll want to account for booth space footprint, functional requirements, booth design expectations, materials and fabrication costs, shipping, staff travel, and show services. It’s important to work closely with your exhibit partner to establish realistic budgets that they can ultimately deliver on and measure success. Learn more about what drives trade show exhibit costs here.  

Begin planning for a trade show by setting clear objectives, reserving booth space, aligning with an exhibit provider, and establishing a budget. Download Derse’s free interactive trade show exhibit planning guide here to help guide our collaboration! 

This should be based on your event goals, budget, and how much space you need for staff, product demos, or attendee engagement. Learn more about selecting the right booth size here.