Customer experience

Transform traditional business encounters into multi-sensory experiences.

FULLY CONNECTED CUSTOMERS MOVE THE BOTTOM LINE

Live events, trade shows, and experiences are ripe for driving emotional connections. We shape your ideal customer experience strategy by being precise about the emotional connections you’re trying to build, and invest in the touch points to help get you there.

Interactive product displays create opportunities for education
Participant competes in motion-sensing engagement
Visitor interacts with 5G technology using virtual reality
Photo opp provides a lasting impression of the booth experience
Anamorphic graphic providing a photo opportunity for event attendees

OUR MISSION IS SIMPLE

To help our clients tell their best stories as engagingly as possible.

Derse’s customer experience design specialists function as an extension of our clients’ in-house marketing teams and agency of record relationships. We use a variety of services that help you invest in the right touch points to drive connections that matter:

Engagement mapping and workshops
Engagement strategies
Campaign development
Interactive and immersive experiences
Brand storytelling
Customer journey scripting and choreography

FAQs
Experiential Marketing

Experiential marketing creates immersive, emotional experiences that invite participation rather than deliver passive messaging. It builds emotional touchpoints and helps audiences interact deeply with your brand.

To measure the ROI of experiential marketing, start by defining clear, measurable goals—whether that’s lead generation, brand awareness, or customer engagement. Track both quantitative metrics like attendance, lead capture, and social engagement, as well as qualitative data through surveys and attendee feedback. Use technology like RFID, mobile apps, or CRM integration to connect engagement with outcomes. A full picture of ROI includes not just immediate sales, but also long-term brand impact and emotional connection. Learn more here!

Customer experience design is the process of shaping every interaction a customer has with a brand to make it smooth, enjoyable, and aligned with customer needs. At Derse, we bring this to life through engagement mapping workshops, customer journey scripts, and immersive or gamified experiences tailored to your audience. Whether it’s creating purposeful pathways or building in-depth activations that showcase your brand’s capabilities, our approach turns interactions into measurable impact. Learn more about Derse’s customer experience expertise here.

Interactive trade show technologies, including but not limited to touchscreens, virtual reality elements, and hands-on product demos. These examples can be effective engagement strategies to showcase products and services while connecting with prospects. Check out this blog post to understand the benefits of technology and analog solutions.

Gamification to amplify product information in a fun and exciting way

Inspirational wishes for oncology patients

5G and IoT experience tunnel

WE HARNESS THE LATEST TECHNOLOGIES TO HELP TELL YOUR BRAND STORY

Our team prides itself on being buzzword compliant with the latest new and emerging technologies across the digital, XR (AR/VR/MR), AV hardware, and sensing spectrums. We take even greater pride in assessing if, how, and where technology can transform good visitor experiences into great experiences.

See how Derse brings human connection to another dimension.