Derse Blog Topic - Customer Experience

Translating Your Healthcare Brand into a Meaningful Trade Show Activation

Attract healthcare providers to your trade show booth with educational brand activations.

Effective Trade Show Hospitality

While you want attendees to step over the threshold into your exhibit, are you simply feeding the…

Balancing Education with Entertainment In Your Trade Show Booth

Attention is a finite resource that your attendees bring to the trade show. They're willing to spend…

Elevating the Visitor Experience Within Your Marketing Environment

When engaging your experience center visitors, analytical facts and proof points alone may not cut…

Making Your Trade Show Exhibit More Accessible

Simple changes to your trade show exhibit can allow for more accessibility, encouraging everyone to…

The Impact of Experiential Marketing

Connect with customers on an emotional level with experiential marketing.

Engaged Exhibit Staff = Engaged Attendees

Avoid these three staffing problems we see among trade show floor to increase attendee engagement.

How are you threading the needle with your face-to-face marketing program?

At EXHIBITORLIVE 2021 we’ll show you how we’re helping our customers thread the needle of trade show…

What is a hybrid event?

Taking a blended approach of your in-person and virtual strategies to create an overall richer…

What You Need to Know About the Return to In-Person Trade Shows

We’re unpacking the highlights from our webinar where we outline research and insights to help you…

How to engage and captivate virtual event attendees

A four-part recipe to successfully surprise, delight, and engage virtual attendees at the same level…

Virtual Product Demonstrations Will Be Crucial In 2021

Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.

How to Maximize Your Virtual Healthcare Conference Presence

In a world where one size fits one, healthcare marketers’ strategy for virtual success is critical.

A glass-half-full approach. Four ways to positively integrate health and safety precautions into your event engagement strategies.

Planning for event safety at post-COVID-19 events and trade shows

Virtual Event Checklist: Ways to engage your audience before and after your virtual event.

Download our virtual event planning checklist to help you drive optimal attendance, engagement, and…

Three considerations to successfully plan for the return of in-person events

Ideas for event planners to create safe, comfortable, and engaging environments as they start…

Creating perfect harmony – trade shows and environments

Four ways to get started harmonizing your company’s trade shows and environments.

Step one for hosting a successful virtual event

Questions to ask when planning a virtual conference or event.

Getting started with a virtual exhibit, event, or conference

Virtual experiences allow you to stay connected with your audience.

Derse Recognized As Thought Leader By Exhibitor Media Group

Derse wins top category honors in Thought Leadership and Industry Participation

A Tale of Two Exhibit Experiences

Staff training can mean the difference between an effective and mediocre trade show experience.

Lessons from CES 2020 – What to Know Before You go to Any Show.

CES, the Consumer Technology Show, launched us into a new year of trade shows. We went, we saw, and…

Engage your customers with experiential marketing

Experiential marketing takes your company’s brand experience to the next level, helping you create…

Making Your Experience Matter at CES 2020

Take a pragmatic approach and make your experience matter when attending CES 2020.

Mondelez: A Story of Sweetly Snack-Tastic Success!

The Sweets and Snacks Expo is THE annual trade show highlighting some of the best sweets and snacks…

The Perfect Pizza and the Ingredients that Make it Memorable

There’s a universal language everyone speaks. Pizza. Sweet, spicy, or savory, there’s a pizza out…

Dometic's Journey to Best-in-Show

Dometic was searching for a way to disrupt the ordinary while still providing a memorable…

Best of Both Worlds: Bringing Human Connection to Another Dimension

Virtual reality, mixed reality, and augmented reality technology is increasing in usage across trade…

5 Ways Architectural Design Can Make You Stand Out at CES

The world's largest gathering in the consumer electronics industry, the Consumer Electronics Show,…

The Value of the Fully Connected Customer: Part Two

What if emotional motivators inspired your event strategy? In part two of our series, we’ll discuss…

The Value of the Fully Connected Customer: Part One

What if emotional motivators inspired your event strategy? We discuss the value of connecting with…

Measuring Experiential Marketing ROI

Brands are turning toward experiential marketing to reach customers. we understand the power…