How to Write a Face-to-Face Marketing Plan

AUTHOR: Christian Paschke

CATEGORY: AuthorEventsExhibitsInternationalStrategy

Face-to-face (F2F) marketing is among the most significant budget line items for marketing spend. Yet unlike their counterparts who oversee other marketing channels, such as advertising, public relations, and digital content, few F2F program owners have an annual strategic plan tied to company business goals and key strategic initiatives. Instead, the legacy trade show and event schedule acts as the “plan”, often fueling the perception that trade shows are tactical necessities with limited proof of results. Making the effort to develop a F2F marketing plan will ensure your program is strategically aligned and elevate its importance within the organization.

Derse’s white paper guides you through the process of creating a strategic face-to-face marketing plan in four steps.

Download the White Paper


Christian Paschke

Program Strategist

BIO:Christian is responsible for developing and delivering strategic plans, portfolio plans, engagement training, accountability assessments, competitive audits and other consultative recommendations. She drives face-to-face program success with the appropriate accountability and measurement tools to document and validate progress toward goals. She brings extensive experience in brand alignment, strategic planning and execution and relationship management leadership with nearly two decades of experience working with advertising agencies. Christian holds a Bachelor of Arts in English with a concentration in Publication Design from North Carolina State University.