Understanding Your Audience: Metrie at IBS 2017


CATEGORY: Strategy

Analytics often hold the key to understanding your audience, tailoring products toward their needs and improving brand presence. With such a large gathering of target audience members on the show floor, brands hold the power to understand their consumers’ needs at a single location, in a short period of time. The biggest challenge in doing so, however, can be picking the right tool to track this information. Take a look at how Derse added-on to Metrie’s analytics strategy with a customized digital Perception Study to collect audience profile information, create an opportunity roadmap and track attendee perceptions pre- & post-show.

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BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.