'Choreograph Unique' Experiences

Derse partners with The CXApp Live!

‘Choreograph Unique’ Experiences

Darby Mason-Werner from The CXApp connected with Derse to look at ways to ‘choreograph unique’ experiences for customers and creating memorable experiences - in an effort to combat Zoom fatigue - and make your own virtual experiences stand out.

Episode highlights:

  • Deconstructing and recognizing the building blocks of experiences
  • Accounting for the loss of ‘white-glove’ immersion 
  • The power of Dr. Pepper & Doritos
  • The simplistic nature of delivering an extraordinary moment by being extraordinarily human
  • Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
  • Identifying ‘how’ and ‘where’ you can flip the virtual script
  • Consider exclusivity for your customers (i.e. limited access to people, content, resources)
  • Addressing ‘pushback audiences’ by creating stories and experiences that resonate

Read our blog to learn more about our four-part recipe to successfully captivate your virtual event audience.