GOODBYE 2020. HELLO 2021.

A Guide to 2021 for Trade Show and Event Marketers

If we have learned anything from 2020, it’s that we can’t predict precisely what will happen in a week, month, or year from now. While this new year will bring us a new set of challenges and obstacles, there is something we can do as we celebrate the end of this crazy year… Goodbye uncertainty. Hello planning for the future.

We can’t promise to know what 2021 will bring, but we can promise we’ll remain up-to-date and well-informed of the challenges and opportunities our industry and clients will need to tackle. We've talked to our clients, connected with colleagues, and researched the trends we expect to see heading into 2021. Here is a sneak peak of what our eBook covers:

  • Expectations and ideas for virtual and hybrid events
  • Best practices for connecting with your audiences, both in-person and virtually
  • When to consider branded environments, pop-up activations, and road shows
  • How to prepare for in-person events and trade shows


Goodbye 2020. Hello 2021. Whitepaper