HOW TO WRITE A FACE-TO-FACE MARKETING PLAN
Face-to-face marketing is among the most significant budget line items for marketing spend. Yet unlike their counterparts who oversee other marketing channels, such as advertising, public relations, and digital content, few face-to-face program owners have an annual strategic plan tied to company business goals and key strategic initiatives. Instead, the legacy trade show and event schedule acts as the “plan”, often fueling the perception that trade shows are tactical necessities with limited proof of results. Making the effort to develop a face-to-face marketing plan will ensure your program is strategically aligned and elevate its importance within the organization.
Derse’s white paper guides you through the process of creating a strategic face-to-face marketing plan in four steps.