Your guide to navigating trade shows & events in 2021 and beyond.

Updated: April 29, 2021

As state and local governments, associations, and convention centers continue to collaborate on re-opening plans, we realize that guidelines will continue to shift and update as the year progresses. To keep you up-to-date with relevant information, Derse has committed an internal task force including a dedicated expert to collect and consolidate guidelines pertinent to the return of in-person trade shows.

As a result, we have created this FAQ guide that includes actionable insights to support you in planning your program’s return to in-person trade shows and events. The trending topics and sentiments we’ve included are based on today’s most top-of-mind questions and our responses have been gleaned from research on the top 50 major shows and associations, as well as the top 60 convention centers, globally.

While this guide provides an aggregate overview as a starting point for planning, we still recommend referencing the individual rules and regulations of each trade show and event you plan to attend, as variations do exist.

Topics include:

  • Industry Sentiment
  • Strategy & Planning
  • Safety & Well-Being
  • Exhibit Design
  • Audience Engagement
  • Staffing

The content within this guide will be updated accordingly to help you stay relevant.



Derse’s internal taskforce provides observations and considerations as you plan for the return to in-person trade shows and events.