THE VALUE OF THE FULLY CONNECTED CUSTOMER

Pete Riddell, Executive Creative Director, is a true “Wandmaster” at Derse. He masterfully pulls together the importance of emotional behavior from some super smart people that on the surface have nothing to do with the event industry, yet may have EVERYTHING to do with the event industry. Hold on to your broomsticks as he weaves you through a magical wizarding journey illustrating why, as experience designers and marketers, we can learn and be inspired by everyday (and not so-everyday) experiences.