New Event Content Marketing Strategies to Investigate in 2018

AUTHOR: Derse  /  December 29, 2017

CATEGORY: IndustryPurposeful CreativeStrategy

Google “content marketing” and how it’s changing and you’ll get a lengthy list of articles delving into the subject. Although each article features good advice, you first need to determine the content marketing strategy and tactics that will provide the best results to meet your company’s goals.

When it comes to business-to-business content marketing, Content Marketing Institute’s “B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America” 2016 survey results showed that events are highly relevant ways to connect. And, continuing that trend in 2017, in-person events still rank highly as critical content marketing tactics. But, going into 2018, what does the event of the future look like?

Here’s how content marketing and face-to-face events can strengthen their connection in 2018.

The new year is here. One thing is clear: In-person marketing is still as important as ever. Now’s the time to make sure your face-to-face marketing efforts aren’t stagnating by updating them for 2018.

RELATED LINKS
Portfolio Planning: Align Your Shows With Business Objectives
Exhibiting for Generation Z: Lessons From VidCon

  • content marketing
  • events
  • experiential
  • experiential marketing
  • trade show
  • trade shows

1595 Views

Derse

BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.