Understanding Your Audience: Metrie at IBS 2017

AUTHOR: Derse  /  October 20, 2017

CATEGORY: ExhibitsStrategy

Analytics hold the key to understanding your audience.

But how do you choose which tool to use to gain these analytics? That answer hinges on what specific information you are trying to gather.

For IBS 2017, Metrie wanted to learn more on attendee demographics and familiarity with their products. The brand’s objectives combined with the show venue was the perfect opportunity to use a Perception Study to gain a large amount of consumer insight in a finite time period. With the help from Derse’s in-house strategic services department, Metrie launched a completely-customized Perception Study at IBS resulting in complex audience data.

Interested in the information gained that will guide Metrie’s future show strategy? Download our latest case study, Understanding Audience Profiles & Perception: Metrie at IBS 2017.

Rental Exhibits: Moen at CES 2017
The Emergence of Perception Studies to Measure Brand Sentiment
Design Insights: Ohyama Lights at LIGHTFAIR

  • Brand Perception
  • Customer Demographics
  • IBS
  • Metrie
  • Perception Study



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.