INTERSTATE BATTERIES
A customer-centric experience engages and delights attendees at AAPEX.
INTERSTATE BATTERIES GALLERY
More images of Interstate Batteries at AAPEX.
Project Brief
Derse helped Interstate Batteries feature their refreshed brand at AAPEX 2023 with an immersive, high-energy booth highlighting bold design and interactive activations. The exhibit exceeded expectations, driving strong engagement and industry buzz.
Strategies
Purposeful Creative
Customer Experience
CHALLENGE
Interstate Batteries approached Derse to lead the charge elevating their trade show activations from a brand showcase to an engaging customer-centric experience. In addition, Interstate Batteries wanted to put their newly developed brand refresh on center stage creating a premium trade show exhibit that matched their new and energizing brand presence.
Derse’s innovative design electrified Interstate Batteries’ brand and audience, with LED lighting technology throughout the booth, modernizing their brand manifestation and creating buzz around their new contemporary look.
As a nationally renowned racing brand, their 30+ years of NASCAR sponsorship was the fast track to brand recognition and client advocacy. Derse collaborated with the Interstate Batteries’ team to implement their vision for a racing simulation experience that delighted customers with their favorite branded pastime. By incorporating this racecar simulation and battery-testing activation, it welcomed participants to fully immerse themselves in the Interstate Batteries brand.
RESULTS
Exceeding expectations, the AAPEX 2023 show was a standout moment for Interstate Batteries. Attendees raved about the electrifying activations further establishing the brand as an industry leader.