A memorable and engaging proprietary event for Phillips 66 customers.
Phillips 66 turned to Derse to bring to life a memorable and engaging experience for their customers and dealers at their proprietary event In Las Vegas through a variety of touch points and activations weaving throughout the space. From spatial planning to graphics and architecture to implementation, Derse supported Phillips 66 to design and execute a successful event at the Aria Conference Center.
Held every two to three years, Phillips 66 hosts a Marketers Conference event which brings together their dealers and customers from all over the world to attend sessions and a small trade show.
Upon entering the main event space, attendees were greeted by impactful and eye-catching graphics designed around the theme of the event. Thoughtful signage and wayfinding graphics were woven throughout the space to guide attendees.
The main entrance highlighted each of the company’s divisions while displaying them as a “united front” on the show floor.
The entrance area was supported with a unique history collage wall that was 20-feet tall to create maximum visual impact for the attendees and marketers.
Exhibits for each of Phillips 66’s divisions established the trade show area as the “hub” of the event. Attendees were encouraged to visit all the anchor exhibits on the show floor through a passport program, resulting in improved traffic throughout the trade show floor.
The “Fuel Your Success” theme had a dual meaning – referring to the company’s products and the ability to provide support across all of their brands in the US.