SentinelOne RSA 2018

An exhibit unlike anything else on the RSA floor.

Client

SentinelOne

Solution

Industry

Project Brief

RSA, one of the largest trade shows in the cybersecurity industry, brings together more than 50,000 attendees looking to stay ahead of cybersecurity threats and catch the latest trends and solutions for a more secure tomorrow. SentinelOne headed into RSA knowing they needed to stand out among an entire show floor of competitors.

Strategies

Purposeful Creative
Program Management

CHALLENGE

Derse needed to create an exhibit that would bring SentinelOne’s new branding to life while showcasing their latest technologies and aspirations for the future.

SOLUTION

Derse brought the futuristic exhibit to fruition by featuring a custom 134” x 260” x 78” full-motion LED sign to make neural patterns come alive on screen. The custom LED sign was accentuated with numerous backlit logos throughout the exhibit space, immersing attendees in electric purple and bright white – bringing the brand to life.

Derse’s purposeful design featured impressive slopes and angled structures portraying motion and forward-thinking throughout the exhibit which was unlike anything else on the RSA floor.